MEET MIKE - MEET EXCELLENCE
Sunburst Logo, is a St. Louis based supplier of custom screen
printing and embroidery specializing in T shirts through out the
St. Louis and St. Charles area. We also cater to St. Peters Mo.
and O'Fallon Mo. Our approach at business is very simple:
We believe in communicating with your customer in order to pin
point objectives. We have established solid customer relationships. We
understand that the best advertising is word of mouth. We rely on the
repeat order. The same customer who orders short sleeve T-shirts now
will be ordering long sleeve tee shirts in a few months when the
weather changes. Sunburst Logo is now catering to the St. Louis,
Kansas City and Springfield Mo. St. Charles Mo. St.Peters Mo. and
O'Fallon Mo. market areas. Our outline in business philosophy is as
follows: Strive to achieve excellence in customer relationships
through communication and delivering an excellent product with
superior quality and value.
Mike, when and why did you establish, Sunburst Logo?
I founded Sunburst Logo approximately sixteen years ago because I saw
a large need for screen printing and embroidery on T shirts in the
St. Louis area. I truly believed that if I could really communicate
clearly with my potential customer and then together identify their
needs, then I could develop a viable t-shirt market. It worked well.
Who is your normal every day run of the mill customer?
Our every day bread and butter customer will ask us to bid on custom
screen printing for their tee shirts or custom embroidery on their
hats, golf shirts or jackets. We have discovered that the over
whelming majority of our new clientele finds us on Google and or
Yahoo. We have a great web site but we were educated that even though
the quality of our site is very important. It is not nearly as
important for the ability for people too find us when they do a
relevant search like screen printing St. Louis or t-shirt printing
St. Louis Mo. We view it as we are fishing for customers and you use
the exact same bait in order to catch a huge fish as you do small one.
In other words our typical order could range any where from between
one dozen to one thousand pieces. We do not have a set way of doing
things, because our customer base is so vastly diverse from one and
other. We pride our selves in the ability to be flexible. We give the
small tee shirt order of 12 tshirts the exact same respect and
attention to detail as the very large tee shirt orders. We understand
that the customer who happens to only needs twelve or so shirts is
usually on a very limited budget. Their investment is going to be just
as important to him or her as a large corporation's massive tee shirt
order is going to be to them. There fore we are going to give it the
same respect and attention to detail because we understand that it's
all relative. We believe that being sensitive to our customers need
and goals is what distinguishes Sunburst Logo from most other custom
screen printing and custom embroidery companies in St. Louis.
How does Sunburst Logo typically communicate with customers?
We get the bulk of our work two ways. The first way is repeat
business. The same customer who orders now will call us back in four
months when the season changes. In other words, they will go from
custom screen printing on a short sleeve tee shirt to custom screen
printing long sleeve tee shirt, or they will go from custom embroidery
on short sleeve t-shirts to custom embroidery on long sleeve denim
shirts Maybe even embroidery on caps or visors to
screen printing winter scarves. Over time we have also learned that a
repeat custom screen printing customer is usually going to be much
easier to deal with than a first time custom screen printing customer.
The first time you deal with a customer, you are not just having to
try and sell him his or her custom embroidery or custom screen
printing, but first and foremost you have to sell him your self. You
have to convince him that you are going to be worth him taking a
chance on you to get his order to on time and looking great. The
repeat customer is already confident in your ability to deliver what
you promised. After that confidence has been established, the repeat
order is as simple as repeating his last order or just change the
Could you describe your product line?
We carry a huge product line which consists of a combination of over
two thousand different shirts, caps and jackets. These will range from
what those in the screen printing industry refer to as a disposable
carnival tees that or normally very thin and fall apart after just a
few months of normal wear and tear, to extremely high-end designer
brand shirts such as Bill Blass, Izod, etc. worthy of the highest
quality embroidery. No choice is right or wrong. It simply relative to
what the custom is trying to accomplish and what kind of message he is
not trying to convey.
Why would a potential customer want to work with Sunburst Logo over a competitor?
There are many reasons why you would prefer to work with Sunburst Logo
on your Custom embroidery and Custom screen printing projects. One of
the more important ones is that we provide new custom embroidery
customers with a finished sew out of their digitized embroidery before
we actually apply it to the t shirts hats or jackets. This way there
is never a surprise when you open up your box. If some thing needs to
be tweak or it an adjustment does need to be made then it is not a
big deal at that point. We can simply edit the logo and provide you
with another embroidery sew out for your approval. Then and only then,
do we start the embroidery production process. Surprisingly, this is
not common industry standard.
Another reason is simply value. At Sunburst Logo, we encourage you to
go ahead and compare our quote to at least two or three of our
competitors, to make absolutely sure that you are getting the best
possible value out there. We do this with confidence. When dealing
with a new embroidery or screen printing customer, we feel that unless
you have some thing to compare your quote to, how would you know if you
have a great value or not ? We almost always try to bring some thing
extra to the table in addition to the original quote request in order
to create a much stronger perceived overall value that our competitors
never even thought to volunteer. This is very help full when
establishing a first time customer. Once we complete that first order,
the repeat orders usually just take care of themselves. They are almost
automatic. It also goes a long way towards getting referrals. So
regardless the size of your custom screen printing or custom
embroidery order you can rest easy that even a small order will be
given the same respect. As if it was a large tee shirt order. It will
be produced by professionals who have over a million logos of
experience behind them.
Please introduce your staff.
Our custom screen printing and embroidery staff has well over one
million embroidered sew outs under its belt. We also realize that the
finished embroidery is never any better then the digitizer who created it.
There is a huge difference between one digitizer and another.
A great digitizer has the ability to throw the stitches in different
directions in order to create the illusion of depth. This allows the
image to become almost three dimensional and jump off of the tee
shirt, while still remaining clean, sharp and crisp. For example, when
establishing embroidery for a hat, a good digitizer will understands
that a hat is a round and is going to embroider very differently then
flat goods will. A cap logo will always work well on a tee shirt but a
t-shirt shirt logo wont always work well on a hat. A really good
digitizer can create an embroidery logo that will work well on each.
This will save you the added expense of having to pay for an
additional embroidery tape later. We can also do specialty embroidery
applications such as puff and even specialty embroidery threads such
as neon, metallic, and glow in the dark threads.
Our custom screen printing staff also has well over 1 million screen
printing applications under their belt. They are used to having access
to the finest state of the art screen printing equipment that our
industry has to offer. They are more capable of handling 24 t shirts
or 2,400 hundred tee shirts. We can also offer spot color screen
printing as well as ten color simulation screen printing. We use
manual as well as automated press, capable of printing as many as 400
t-shirts an hour, ten colors at a time. We can also offer your a large
variety of specialty custom screen printing effects such as glow in
the dark, metallic, puff and high density screen printing techniques.
Mike Fadem, Owner