Marketing your screen printing company

Let’s take a good hard look at the amount of times throughout the soon to be passing year that you’ve considered different ways of marketing in addition to sell opportunities and promoting your St. Louis screen printing company in a way that differentiates and sets itself apart from the rest of the competition. I’ve heard it said by many experts that the typical customers attention span is less than 4 seconds. If you’re not able to capture it by then, they are soon long past your particular message that you are trying to convey. This is one of the reasons that simplicity is often the best approach when trying to influence their perspective buyer. If you’re like most digital T-shirt printing shops, you have a very limited amount of advertising dollars at your disposal so you want to be absolutely sure that you are spending them as wisely as possible in order to get the maximum impact for every single dollar spent.

When trying to navigate through all the different options at your disposal, it helps a great deal to have insight on the different pros and cons that come with each option. When it comes to marketing, anything you choose is going to be a calculated risk as there are certainly no guarantees. That being said, I’ve always been a big fan of low risk and high reward. In other words, some of these different options are going to be a lot riskier than others. One of the best overall values I have ever encountered is as simple as having a great website that is easy to navigate. This might not seem like rocket science, but you’d be amazed how many St. Louis digital T-shirt printing companies missed the boat when it comes to this. It’s very common that someone will find a source that offers them an extremely cheap website investment and it ends up being a big mistake. There’s an old saying that you get what you pay for. This is certainly no exception to that rule. Shopping for a bargain basement value can end up being penny wise and dollar foolish.

Another factor to take into consideration is that the quality of your site is not going to be anywhere near as important compared to the ability for your potential customer to find it. In other words, even if it happens to be an extremely expensive site to develop, if that particular potential buyer cannot find it when he’s doing a relevant search then it is of very little value. There is a good example, let’s say someone does the search for the term custom screen printing St. Louis, who do you see? You don’t necessarily have to be the very first one or two but if you’re not at least on the first page you can almost be assured that your particular custom T-shirt and embroidery company is not the one that’s going to get the call. Only a very small percentage of people ever even bother going to the second page let alone the third.

Posted in Sunburt Logo Posts | Leave a comment

Reminiscing about the “Good Old Days”

I can remember when I was just a boy and all I wanted to do was get older and now that I am in my late 50s, all I want to do is try and stay younger. Sometimes I like to entertain the thought of going back and trying to imagine how things would be different if we had the opportunity to do it all over again and then I eventually come to my senses and realize that there is no time like the present.

Never before in the history of mankind has there been any greater advantages than there is today. This not only holds true for your average person but even more so when it comes to running a successful St. Louis screen printing and embroidery company. By taking advantage of modern technology, it is fun to think of how I can apply it to custom T-shirts and apparel decoration. It’s a lot easier to make money than it used to be with all these new and different ways to generate income it’s important that we as entrepreneurs are able to tap into the many abundant ways to promote ourselves. One of the first steps towards doing this is to be able to identify not only what we are selling, but also who we are trying to reach. Most St. Louis embroidery companies are not doing this. This puts them at an extreme disadvantage right from the start. So let’s take a look at what it takes to better make the most of these opportunities.

One of the most valuable lessons I learned early on is that you can be a very fast digital t-shirt company out there but nobody is buying what you’re selling and you are quickly going to find yourself behind the eight ball and potentially, even out of business. Although there are are a lot of different components involved, there is nothing more important than the ability to convince a potential buyer that you are going to be the best choice when it comes to giving them the strongest overall value. Every business owner regardless of what it is they offer is well aware of the fact that there is always someone willing to do it for less. It has always been my opinion that any fool can give it away but it takes a salesman to sell it. Therefore, it’s to one’s advantage to be able to actually speak with your potential buyer face to face if at all possible. I realize that that is very rare and almost unheard of these days, but it really can make a great difference when it comes to influencing and making an impression on that person in order to win their confidence. At first glance this seems to be impossible. You’re probably asking yourself how can I possibly be living in one city and communicate face to face with someone who lives out of town ? The answer to this is easy. You need to remind yourself that we are living in the digital age where you don’t have to physically be there. That person could be on your computer monitor within seconds.

Posted in Sunburt Logo Posts | Leave a comment

Technology advances in the Screen Printing and Embroidery industries

The last 15 years have ushered in an amazing amount of technology that has become affordable. These large steps forward in automation have allowed St. Louis screen printing to take advantage of what was never possible in the past with the consistent growth and advancement of digital applications on wearable items. The decorating industry in general has been overwhelmed with various types of embroidery machines and global decorating equipment for quite some time now. We have long been waiting for something that would literally shock the garment decorating industry as a whole and it appears that this time has finally arrived not just for the large shops with very deep pockets, but for the smaller mom-and-pop shops that are just starting up. What seems so far out of reach is now certainly obtainable. These new machines have the ability to not only apply ink, but also rhinestones as well as embroidery thread simultaneously. It allows the St. Louis T-shirt printing company to cater to their existing clients with a much larger range of customization options.

One of the major trends of digital T-shirt printing is the direct application to the textiles instead of having to use an indirect method such as a transfer. Those of us who were in the business know what a real time saver this is compared to the old way of doing things. One of the great advantages of having one piece of equipment that is capable of multitasking is that there is no need to go out and purchase separate components. Now it’s possible to just go out and acquire one machine that provides the business owner with everything they need to get started. This will often give you anything that you need to open the doors and start making money. One thing that it doe is cut down on the amount of employees that you need. This is a big deal because when you start crunching the numbers, you’ll be surprised that the cost of your press is not nearly as substantial as the individual standing behind it. There’s actually no comparison. Just take a worker that is earning $10 per hour and then times it by a 40 hour work week, then add up matching the Social Security, along with Workmen’s Compensation insurance. When you take all that into consideration, its obvious how much greater the overhead is compared to just going out and acquiring a digital screen printing press that is fully automated. Besides that, this state-of-the-art machine shows up every day for wwork without getting sick or injured and never complains. It also never requires getting paid for overtime.

We believe that out of all the St. Louis embroidery companies out there, we have the right tools along with an experienced staff to offer you the very best value for every dollar spent.

Posted in Sunburt Logo Posts | Leave a comment

Getting leads for your business

When it comes to breaking down the anatomy of establishing a new customer, there are two major components involved. The first piece of the puzzle is this: you have to sell yourself. They have never done business with you prior so confidence has not yet at that point been established. You have to try and convince them that you are going to be the most qualified to do the job. This means that you are going to give them the best overall value for their money. It also means that they have to believe that you are going to be able to get their job completed when they need it. It also means that they have to be convinced that the order is going to look great when the job is completed and if there are any complications, you are going to be able to deal with it in a timely manner.

Second part of that equation is trying to make them a repeat customer. One of the advantages that we have over a lot of other industries is that every time the season changes we get busy. The reason for this is that they switch from short sleeve T-shirts to long sleeve apparel. When it comes time that they eventually need more, you do not have to sell them on yourself because they are already convinced that you are going to do a good job for them and your more than capable based on your initial performance when they placed their first order.

We are a St Louis based digital t-shirt printing and custom embroidery company who prides itself in being able to get the bulk of our overall business from repeat customers and great referrals. One of the keys to our success is establishing a strict protocol of checks and balances that ensures that you’re going to be very well pleased with the finished product before you ever go to open up the box. We would encourage you to read all of our reviews as each one is legitimate. All these great reviews didn’t happen by accident. They are attributed to a combination of great service in addition to excellent communication throughout the production process from start to finish followed by a superior finished product that was process with excellence.

Posted in Sunburt Logo Posts | Leave a comment

Bringing in the New Year – setting your priorities

As the old year closes out and a new one is upon us, we should all take a deep breath and reflect on the things that we all hold dear. After all, what does it profit a man to build a successful St. Louis T-shirt printing company if he never takes the time to just relax and enjoy the moment. We often get so caught up in trying to make a dollar that from the moment we get out of bed, take a shower, eat some breakfast, and then head out the front door, we never actually enjoy the fruits of our labor. There’s a lot of wisdom and understanding that tomorrow is not a guarantee for anyone. For example, I can remember the day that the World Trade Towers fell. It started out just like any other day. All of a sudden a plane flew into the building and life changed for all of us. It even ended for those who were actually in the towers. The point I’m trying to make is that we need to have an understanding of the fact that none of us are going to get out of this world alive so we need to make the very most out of every opportunity and not take it for granted.

That is a great segue for working a lot smarter and putting in less hours. As the owner of a St. Louis T-shirt printing company, I am well aware of the fact that we do not get compensated in any way for putting in a lot of hours. There is also no reward at all for standing behind a screen printing press all day working hard. When it comes time to pay our mortgage on our building, nobody cares or wants to hear how hard we tried. All they want is their monthly payment in full and on time.

There is an old proverb that says knowledge is power and people perish for lack of it. While this certainly holds true for the custom embroidery and screen printing industry, there are great advantages available today that have never been there before. Let’s look at the equipment that we use for production. For example,the equipment is constantly evolving and is nothing like it used to be back in the day. One of the keys to this is the increased integration between the software and the machinery that drives. This keeps the equipment operating more efficiently and increases productivity with less operator error.

It is very likely that we can expect to see even greater advances that will allow digital T-shirt printing to become a more dominant method in our industry. Improvement to the equipment is happening every day at a steady pace and a very good example of this is what was considered to be state of the art just a little more than a year ago is now almost obsolete and there has also been tremendous advances when it comes to artwork preparation. No longer is anything hand drawn. With the digital advances that the innovative software used to compose graphics has given us production time has been shortened tremendously. Distance is almost irrelevant and a good example of this is that my artist is actually halfway across the world. It doesn’t make any sense to produce in house anymore. All we do is e-mail him the file that needs to be edited and cleaned up and we normally get it back the same day ready to go.

Posted in Sunburt Logo Posts | Leave a comment

Giving our customers knowledge

We have always been a big believer that excellent customer service is the major difference between one St. Louis screen printing company and another. Let’s just give most of them the benefit of the doubt that they are all very capable when it comes to reproducing and replicating a typical one or two color image onto a light-colored garment. That’s as basic as you can get. Surprisingly enough, that is all that your normal everyday company logo consists of. It’s very common nowadays that when you reach out to a business that you are not going to actually be able to talk to a real person. There’s an excellent probability that you’re going to be forced to leave a voice mail in hopes that someone is going to actually call you back in a timely manner. We are of the strong opinion that that is a very poor way to do business and especially address a potential order. We much rather prefer to speak to you at that moment when you reached out to us instead of a day or two later because at that point you might not even need us any longer. We want to be able to discuss with you your particular situation, as well as evaluate several possible solutions to any potential challenges that you might be incurring. Our average every day customer who is looking for a St. Louis digital T-shirt printing company does not really understand the process. We feel that it is our job to educate you on all the different possibilities and different alternatives as there is certainly more than one way to get an image on a t-shirt. We would much rather convey several ideas and thoughts on the matter and have you tell us that none of them were of interest than not educate you on different options. We will just give you our perspective and let you make up your mind on which way is going to better serve your interests.

One of the most important components of your custom T-shirt is going to be in the ability to supply us with good clean artwork that we consider to be camera ready and printer friendly. It doesn’t matter how accomplished we are at custom screen printing if we don’t have good art. The finished product is never going to be any better than the image that it started out with. It is compromised in any way, the end product is not going to be any better than what you started out with. It needs to be nice and clean and a high enough resolution to lend itself to a good result. 300 dots per inch is usually preferred, but you need to keep in mind that when you take something that’s very small like business card size and you go to blow it up for a full front application, it will normally start to break up and become very grainy.

On the other hand, custom embroidery is a whole different type of application. We have to create a piece of software that tells the computer how to sew the image so we can usually work from a typical JPEG. We are a St. Louis screen printing and embroidery company that wants to work with you. Please give us a call and discuss your job specifications and we will do our best to put together a scenario that’s going to be equally beneficial for everyone involved.

Posted in Sunburt Logo Posts | Leave a comment

Expense of running a screen printing or embroidery business

There is so much to consider when trying to launch a St. Louis T-shirt printing company and one has to be very selective and discriminating when it comes to allocating whatever dollar amounts you have to work with in order to get the very most impact. There are so many different components to launching any business and the custom screen printing and embroidery industry is certainly no exception to that rule. Somebody once said that experience is the best teacher, but I think that person never owned a business. I would much rather learn from someone else’s mistakes so I can avoid making my own.

I see a lot of young entrepreneurs make the mistake of investing in a large shop as well as very expensive equipment before they have the clientele established to the point where it can support this type of major investment. Just an embroidery machine brand-new can cost up to $100,000 and more and that’s just one machine. That does not include an automatic screen printing press or a digital T-shirt printing machine. I think the first thing you should think about is how are you going to market yourself. I have always been of the opinion that marketing is the foundation that everything else is built on. It doesn’t matter how much expensive equipment you own and how large of the facility you are in if you don’t have any customers. In other words, nothing at all will happen until the sale starts. When you break down the anatomy of any sale it normally has two major components. The first and by far the most challenging part of this equation is finding the potential buyer. It doesn’t matter what you are selling or how good you are at creating a perceived value in the potential buyer’s eyes if they don’t happen to need whatever it is you are selling at that very moment in time. You can be the best closer in the world, but if they don’t happen to need what you’re selling, then you won’t get the sale.

I have found that the most cost-effective and successful way to promote my St. Louis screen printing company is by social media and optimizing my website. The Internet is the way people find whatever it is they’re looking for these days. They simply go to the search engine of their choice and do a relevant search and who ever happens to be on that particular landing page is who they’re going to call first. I can’t stress the importance of being on that first page, because people have a very short attention span and we live in a society of instant gratification. If they can’t find what it is they’re looking for immediately, then they’re going to give up and go to whatever it is that’s in front of them. For example, if they happened to do a search for something as simple as St. Louis digital T-shirt printing company or custom embroidery, we want to be the very first option that shows up on that landing page.

Posted in Sunburt Logo Posts | Leave a comment

Repeat customers are wonderful

We have been catering to the St. Louis screen printing and digital T-shirt printing requirements of the people in our city, as well as the county, for approximately 20 years now. We are well aware of the fact that we are far from being your only choice when it comes to you choosing which St. Louis embroidery company you’re going to work with. We get the bulk of our overall clientele two ways. The first way is repeat. The same individual who ordered custom T-shirts last year needs more. They often need to change the style of the apparel every time the season changes as they go from long sleeved to short. It is so much easier to deal with a repeat client because we already have their logo on file and it’s just a matter of pulling it and reusing it. It’s also easier because we have a history together. They are already confident in our ability to give them a great finished product and know that the job is going to be received on time.

We have a strict protocol of checks and balances that we follow every time we go to do a job. This helps to ensure that everything is not only spelled correctly but laid out exactly the way it is supposed to be well before you ever receive your finished product. This helps to keep mistakes down to a minimum. For example, whether it is a repeat job or not, we always prefer to send a virtual example of the image before we ever go to press. It seems like such an easy basic step, but surprisingly enough, it is not necessarily the norm in our industry. It’s little things like this that make all the difference in making sure that you are going to be extremely satisfied when everything is said and done. It’s been our experience that a lot of times these orders are time sensitive and need to be turned around extra quickly. Typically two weeks lead time is the industry standard, but that is often just not practical or possible for many different reasons. We will always try and go the extra mile to help out when we can. I would recommend that our potential customer provide us with good clean artwork that we consider to be printer friendly and ready to go. This is especially true when it comes to digital T-shirt printing applications. The finished product is never going to be any better than the artwork that stemmed from. Digital T-shirt printing and custom embroidery is all computer driven. It’s very similar to any jet printer that is used for paper, but it works on textiles. It is capable of producing and replicating some of the most complicated graphics and artwork, but that is always contingent on you providing the machine with what it needs in order to turn out a quality application.

We are a well-respected St. Louis embroidery company who knows how to process your order from start to finish. It’s our job to make you look good!

Posted in Sunburt Logo Posts | Leave a comment

Leave a message after the beep

When it comes to figuring out which St. Louis T-shirt printing company that you want to work with, the choices can be almost overwhelming. Let’s just give them all the benefit of the doubt. In the event they have been in business for at least 20 years and they are good at what they do, if they haven’t figured it out by now then most likely they never will. The very fact that they have been in operation for that length of time will lend itself to at least some credibility and that they are capable of putting out a decent product. That being said, there is a lot more to providing excellent custom screen printing and embroidery than just being able to put out a decent product.

If I was to point out one specific quality that sets our specific St. Louis digital T-shirt printing company apart from all of the other competition is the fact that we excel when it comes to great customer service. There is a great example of this. If you were to call some of our local competitors, I’m sure you would find the overwhelming majority do not even answer their telephone. You’re going to have to leave a message with either an answering service or at the very least a voice mail. That should tell you a lot right from the start. If they don’t answer their phone when they think that you are a potential customer, then how much more unlikely are they to receive your call if there is a potential problem.

Many of our jobs are time sensitive. It’s not uncommon that many people procrastinate and they’ll give us adequate lead time which is normally two weeks as an industry standard. A lot of our clientele uses their custom tee shirts for an out of town event such as conventions and meetings and therefore have to be shipped out of state. This can take up to an additional 3 to 4 days in addition to the time it takes to order the blank apparel, as well as process the order. The reason that I bring this up is that in the event that there is a last minute change in sizes or in the artwork itself, every minute that goes by where a message is not retrieved is time wasted. In fact, a lot of companies in our industry do not even work on the weekends. So in the event that you might have left your message at three o’clock on a Friday afternoon, it might sit there for up to three days before it is eventually retrieved on Monday. By this time it is often too late, because you are working with a very small window of time. In other words, communication is paramount, and being able to actually talk to somebody that is a real person is huge especially during the production process when it comes to time sensitive orders that need to be turned quickly, especially when there is not much time to work with in the first place.

Please remember us when you’re looking for a St. Louis embroidery company that can also cater to all your digital T-shirt and screen printing requirements.

Posted in Sunburt Logo Posts | Leave a comment

Getting the Best Value for Your Custom t-shirts

When trying to figure out who you’re going to want to work with when shopping for a locally based St. Louis screen printing company, it can often be very challenging not to mention overwhelming. A lot of other factors can also come in to play and complicate the process even further, such as being under the gun for a time sensitive event that’s coming up in less than a week. Most of the time the overwhelming majority of St. Louis T-shirt printing companies require a two week or longer lead time. You’re also on a mission to get the very best value for your money as there is absolutely no reason to overpay. You kind of just take for granted that if you have a sign over your door that says custom embroidery you are most likely going to get a good looking product, but that is really not necessarily the case at all.

There’s a lot that goes into processing an order, we have a protocol that we follow on each and every job we process in order to make sure that the correct logo is going to be applied to the right garment. For example, we take the extra time to not only submit a virtual proof, but also supply our customers with a finished sew out before we ever start to quiet the anything. This extra step makes sure that there are no bad surprises like misspelled words or wrong colors of thread way before you open up a box of completed product. That is surely not a good time to ask you how does everything look or how you like it. Believe it or not, this is not the same checks and balances that everyone in our industry follows.

We have been doing this for a long time, going on about close to three decades now. A very large percentage of our overall clientele are repeat customers. The reason for this is that they keep coming back to us when they eventually run out of product or the season changes over. We not only make a practice of giving them exactly what they asked for, but we always try to bring a little something extra to the table as a courtesy and this helps to set us apart from the rest of the St. Louis screen printing and embroidery crowd. We’re well aware of the fact that we are not the only option when it comes to digital T-shirt printing applications. It is our mission to try and create a scenario where you are going to be as comfortable acquiring your embroidery from us as we are going to be providing it for you. It’s been our experience that if we did our job correctly, the repeat orders take care of themselves along with the good referrals. There is a whole lot to be said for great customer service. Although we are not always going to be the cheapest option, you’re going to get the very best overall value and your order is going to be completed on time and done with excellence.

Give us an opportunity to at least give you a competitive quote. We recommend that you then go out and acquire a couple other competitive bids and make sure that you’re comparing apples to apples before determining that we are going to work with you.

Posted in Sunburt Logo Posts | Leave a comment