Screen Print vs. Digital: 5 Elements to Consider

Screen Print vs. Digital: 5 Elements to Consider

Choosing between screen printing or digital T-shirt printing can be very tricky. You must understand the exclusive benefits each method has to offer. Due to the technological advancements, the gap difference between these two methods has shrunken. However, there are still some factors which differentiate them, varying from one company to another.

Are you having difficulty in choosing between these methods for your custom T-shirt? Do not worry! We will discuss 5 key elements that you must consider before making the final decision.

Timing

Timing can be the most critical factor in making a decision between these two methods.

The conventional process requires creating stencils and combining them together in order to achieve the final result. This is a demanding and difficult job, the turnaround time is significant and it may take few days to complete an order.

Digital printing, on the other hand, requires no such arrangements and the turnaround time is extremely fast. By using this method, you can easily get your order completed in the matter of few hours.

Order Size

Silk screening is an ideal choice for large batches of orders with similar designs. Conversely, if you want to order only a handful number of tees, it will not be a financially viable option. Therefore, if your order size is not significant, you will be better off with its counterpart.

Quality

Well, the factor of quality can be very subjective as both methods have their own merits. If you want a seamless print on your T-shirt, which blends into the fabric, you must opt for the normal old way of doing things. While digital version can also be quite smooth on the lighter surface, it fails to deliver the same result on dark garments as it requires to form an under the base to retain the colors that are printed on a custom orders.

Fabric

You must also consider the type of fabric that you are planning to customize. Usually, the cotton fabric is the ideal choice of fabric as it is compatible with both the options.

Having options can give you the freedom to choose from a variety of fabrics, such as polyester, bamboo, nylon, to name a few. However, when you are using counterpart, the options are fairly restricted as the only viable options for fabric include cotton and polyester, provided that no under the base is required in the process.

Versatility

If you want to add a personal touch by designing every custom embroidery product differently using different colors and patterns, digital T-shirt printing could also be added and could be the right choice for you. This method will also provide better detailing, which is especially useful for producing designs that require precision such as logos, quotes, etc.

As we have previously mentioned, the process of screen printing is quite rigid and does not provide the company with much flexibility to create versatile tees for you.

If you are looking for a custom screen printing and a St. Louis embroidery company, you should certainly try us. We produce highest quality tees, particularly their embroidery tees, which are made using latest technologies rather than old silk aplication and more modern techniques. What sets us apart from other St. Louis companies is the attention to detail, which results in a superior quality product. Their pricing is so competitive that they encourage customers to check prices from their St. Louis competitors.

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4 Red Flags About T-Shirt Printing Company That You Should Know About

4 Red Flags About T-Shirt Printing Company That You Should Know About

St. Louis is extremely popular place for high-quality custom made apparels. There are many different providers offering multiple options such as embroidery, digital or even screen printing on various types of T-shirts. Each of them provides a lot of unique services and their quality may vary, making it difficult to choose one from another. However, there are 3 red flags that you must watch out for before acquiring the services of each potential candidate to ensure that your order is processed as smoothly as possible. What are those 3 red flags? Let’s find out!

They Outsource Their Orders

If a company happens to outsource their production to third-party, outside St. Louis, then you should think twice before placing an order. It is always prudent to procure services from a provider who has a local presence for a production facility. Whether you have needs for promotion tees or personalized accessories, a local facility will allow you better flexibility to make any changes in design and possibly deliver a better quality.

They Maintain No Online Presence

In today’s world, every business maintains their online presence on the internet. It allows them to promote their services and interact with their clients. If your custom T-shirt provider does not have an online social media presence, they may have something to hide, perhaps negative reviews from their clientele. It can also mean that they are relatively new in the business, therefore, may lack the necessary experience to pull off your order efficiently and timely.

They Offer No Input

An experienced and knowledgeable service provider will offer advice pertaining to design and size of your ordered T-shirts. For instance, they may suggest you should go for a digital application or maybe embroidery rather than screen printing or perhaps choose tees over sweats. If a service provider does not offer any constructive guidance or input on your order, that’s one more red flag. There is a possibility that they lack the technical expertise to deliver you high-quality services.

They Only Use Single Method

A variety of production processes are imperative to get the best quality final products. Moreover, Specific methods such as embroidery, digital and screen printing work best for different products. If your order includes multiple promotional products such as tees, mugs, caps, and other accessories, then it is essential that you only work with a provider who offers a variety of methods.

Avoiding providers with these red flags will allow you to find a company providing reliable custom design services near St. Louis.

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How to Avail Affordable T-Shirt Printing Services in St. Louis

How to Avail Affordable T-Shirt Printing Services in St. Louis

The trend of classy and funny custom embroidery graphics on tees can never fade. The simplicity of such a T-shirt can really help you build an entire outfit around it the way that you want to, whether you are looking for a fancy or casual look. However, many customers always assume that ordering personalized apparel will be extremely expensive to their pockets. That is so not true. Here are some ways you can avail affordable T-shirt designing services from a St. Louis company.

Choosing the Right Fabric

There are various kinds of fabrics to choose from when ordering embroidery on garments. From cotton to polyester, you have to make sure that the material you choose is of good quality and in your budget. Silk is an excellent quality material that gives off an eternally classy look. However the drawback of silk is that it can be expensive. Materials similar to cotton are usually the easiest and cheapest, hence provide better value in terms of economy.

Choosing The Cheapest Method of Design

There are many design options and techniques you can choose from when ordering custom tees. Here are a few of the methods you should look into:

Digital Printing

Digital printing is a great option if you want to order only one or a limited number of personalized garments. Digital printing is easy as the service provider will just need a equipment like copier to design and produce the personalized apparel. This method is also the best and cheapest option if you have a very intricate design in mind.

Embroidery

Embroidery is a method that can never go out of style or look bad. If the St.Louis company you are opting for offer embroidery, that must mean that they are really experienced and have the necessary equipment to produce your order. The end result is always phenomenal and looks very professional, and can also be very money-saving and valuable for a small order.

Screen Printing

One of the best methods to design custom tees is unquestionably screen printing, as it can efficiently design a T-shirt. This method is also great if you want a vibrant end result on a dark colored fabric. However, the limitation of screen printing is that it cannot incorporate too many colors in a design.

Bulk Order

Bulk orders can be extremely cheap, as having the same design on a number of personalized garments is cheaper than having to put all the effort in only designing one. So, you can save a lot of money by ordering in bulk from a St. Louis digital tee shirt printing company for you and your loved ones. In addition to that, you will also be able to get more consistent quality, and save yourself a considerable amount of time.

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Impact of Social Media on Screen Printing Companies

Impact of Social Media on Screen Printing Companies

In this digital era, the importance of Social media could not be understated. It has a huge impact on the screen printing companies. Let’s check out some of its benefits.

Connect with your local community

Many small businesses like to stay in touch with their local community. Social media provides an excellent opportunity to connect with your local community, providing you a comprehensive platform to market your products and services to your prospective clientele.

You can post photos of your products, start discussions, or perhaps create an event, which will engage your customers on a personal level. Moreover, you can ask them to review and share your products on your behalf. This will lead to increased reputation and popularity, which will potentially generate new customers.

Visual Platforms

As a custom apparel owner, I’m very aware that you have a plenty of tangible products to offer to your customers. It is imperative that they are able to see your portfolio, and social media gives you an online podium to showcase all your collection.

The online consumption of visual media has reached its all-time high, mainly due to the availability of smartphones. Posting your content online, especially on famous channels like Instagram and Facebook, can get brand exposure and awareness at an extremely low cost.

Economical Marketing

A good marketing strategy is vital for screen printing companies to stand out from the competition. The social media, arguably, provides the most economical and effective opportunity to promote your products.

Furthermore, you will be able to focus on a more targeted market and offer personalized services to them, which can potentially lead to more conversions. Facebook also allows you to create store pages, where you can offer promotions and use a wide range of marketing parameters to cater your customers more efficiently.

SEO Boost

You must be wondering what SEO has to do with social media? Well, they are not isolated from each other. Your social media posts contain keywords and links that redirect the followers to your official website, which plays a large part in customer acquisition through an online platform.

An effective SEO campaign optimizes your posts for searches, mainly focusing on locally-optimizing the posts. For instance, when you are marketing your custom decorated garments, you must incorporate words like digital, T-shirt and other keywords which complement your tees collection.

If you are looking for a custom silk provider and embroidery company in town, give us a try. We are very capable of produce highest quality T-shirt, particularly when there is embroidery is required, which by the way are made using latest technologies rather than old silk method technique. What sets us apart from other St. Louis competition is our attention to detail, which results in a superior quality product. Our pricing is so competitive that they encourage customers to go out and compare our prices from their St. Louis digital t-shirt printing competitors.

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Why Digital T-Shirt Printing is the Best Option

Why Digital T-shirt Printing is the Best Option

The majority of the imprinting business is looking for solutions to produce higher color output with shorter runs. The custom St. Louis T-shirt industry is, therefore, inclining towards the digital printing. Industry experts believe that it is mostly inspired by the idea of mass customization.

This trend has also created a market for highly-customized tees in smaller quantities. The customers also wants to imprint any photo they have on their apparel without compromising quality, which is very difficult to achieve using other processes like silk method, etc.

However, many businesses have been holding back on incorporating this modernized method in their screen printing, custom transfer business. This is because they have heard several misconceptions about its operating efficacy. The most common ones include:

  • Maintaining its equipment is very time-consuming.
  • The ink costs are very expensive.
  • It is not very quick

These are only some of the myths that are surfacing on the internet. However, these are either bias opinions or information that is based on outdated data.

Therefore, we have created a list of benefits of digital T-shirt printing over the conventional silk process.

Smaller Print Works – It is an ideal choice for businesses who want to run prints in smaller batches. Especially when the printing work is frequently required in the very small volume of custom tees, it makes an ideal choice.

High Quality – It offers high-quality and consistent result compared to other options like offset. The colors quality is flawless and no harsh lines problems are incurred. The quality of the first item off the press is the same as that of the last.

Timeliness – The process is as simple as using the home printer at your home. It allows the company to reduce the turnaround time resulting in a quicker delivery of the final product. Screen printing, on the other hand, require stencils which consumes a lot of time hence delivering this fast is not possible using faster screen printing process.

Cost-effectiveness – As there are no plates involved in the production process, there is no need for the big amount of investment in the equipment. It also means that there are low variable costs per single job like providing samples or completing one-off orders.

Customization – It provides the most affordable and versatile options when it comes to the customization. The advanced software gives you complete control over the process, allowing you to tweak every inch of detail and shaping it as you originally intended. It is specifically useful in embroidery work where precision is very important.

The final words

No requirement of creating plates or producing large batches makes digital printing an ideal option for the companies. You can also get a single print and highly tailor your tees as per your requirements. The process is very advanced and does not require a heavy investment.

If you are looking for a St. Louis custom embroidery company, then pick up your phone and give us a call. We produce highest quality T-shirt, particularly on the most difficult of applications, which are made using latest digital technologies rather than old silk method technique. What sets us apart from other St. Louis embroidery companies is the attention to the smallest of detail, which results in a superior quality product. Their pricing is so competitive that they encourage customers to check prices from their competitors.

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Training a new salesperson

I can remember a few years back having a conversation with one of my salespersons who seemed to be having a tough time closing deals with potential clients who were on the edge of making a commitment to go with our services.

It’s been my experience that sometimes there is a great advantage to putting the conversation on speaker and having a third party listen in order to give constructive advice that would potentially offset some of the challenges that he was currently experiencing.

I heard it has been said that little things mean a lot and this certainly holds true when trying to win a potential customers confidence and convincing that certain individual why they should be using our particular St. Louis screen printing company instead of one of our local competitors. These little subtle differences in his approach to closing the deal can make an incredible impact that end up being the difference maker. I can remember back in the day when I first started out knocking on doors and looking for customers that I was a lot like him. Once I walked in that decision maker’s office and sat down, I would start talking and make the mistake of not letting this guy get a word in. So, one of the things that I had noticed was that he was doing most of the talking and this guy that he was trying to influence was doing the overwhelming majority of the listening. I suggested that he take a different approach the next time he is in an interview.

Over 58 years of life experience has taught me that more than not, a person’s favorite subject is normally him or herself. As soon as you walk into his office take a look at your surroundings. Notice what is on his walls and what is on his desk? Maybe it’s a fish which would indicate that this particular individual is probably a fisherman. You might start the conversation out by asking him, “I couldn’t help but notice what was hanging on the wall and I was wondering if you could tell me a little bit about that? Did you happen to catch that yourself?” Before you know it over 10 minutes is gone by and the guy is elaborating about that particular experience he had landing that monster. The end result of that initiation is that you have made a connection. He thinks you’re one of the greatest conversationalists ever and yet you hardly even said a word. The lesson to be learned here is that a lot of inexperienced salespeople have learned what to say and how to present it, but they were never taught the art of just how to be a good listener. You never said a word about custom T-shirt printing and yet you already influenced him and made a big first impression.

After he has warmed up to you . It’s time to start your presentation. You can make sure that he is educated on the fact that you are a local St. Louis digital T-shirt printing company who is more than capable of giving him an excellent finished product that is delivered on time and is going to be the best overall value compared to the many other St. Louis screen printing companies that are also trying to win his business.

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Turning an opportunity into a business

What began as a hobby has inevitably evolved into something much larger than that. I always knew that I wanted to be in business for myself, but I didn’t exactly know what I wanted to do or how to go about it. There’s an old saying that says knowledge is power. That being said, I really didn’t have anyone to take me under their wing and mentor me. I didn’t have any real on hand experience in order to launch myself into the St. Louis screen printing business. I also didn’t have any financial backing.

I can remember many years ago, hanging out at a local shopping mall and just killing time. This was in the winter and I owned an asphalt paving company. It was very hard work and the fact that I actually had a shut down for three or four months because it was too cold to operate. What this meant for me was that I had to be able to earn a years worth of income in just eight months time. What even complicated the situation more is that I was just a 23-year-old kid going on two years of marriage and the father of a brand-new baby girl. It was one of the greatest times of my entire life but at the same time one of the most challenging and intimidating. That’s a whole lot of responsibility and pressure for a young man.

So like I was saying earlier, I’m just killing time at a mall people watching and I noticed about every third individual that walked by was wearing some type of apparel in the way of a custom T-shirt or embroidery on a hat or jacket.

At that point I got an epiphany. Even though I didn’t know the first thing about that type of application. I realize that I could sell it. I also knew that I wouldn’t have to look very hard for potential customers as it was something that everybody was already familiar with and used every day of their lives. I went to the store and got some business cards made up and just started knocking on various doors looking for someone who needed what I was selling at that particular moment. I soon came to realize that even though everyone used digital T-shirt printing they didn’t necessarily need it at that very moment in time. The overwhelming majority would just tell me to leave a business card and they would give me a call eventually when they were ready. I also quickly became aware of the fact that just talking to the receptionist was a complete waste of time. No matter how smooth my presentation was and how excited I made her, she had no authority to make a decision of any kind.

So after all that time and effort, it all came down to the fact that I would have to come back when the owner was available. Well that’s all that I have time for right now , but we will speak later and I will fill you in on how I eventually transitioned into the leader of the St. Louis screen printing and custom embroidery firms in this city of ours.

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Studying Your Competition in the Garment Decoration Industry

When first trying to break into the garment decoration industry,, there is a lot of different variables to consider. You don’t want to be one dimensional where you only are able to offer your potential client one type of application, such as digital T-shirt printing. The whole idea is to establish confidence with that initial order of whatever it might happen to be and then you can come back later and suggest that he also consider doing some custom embroidery. It’s so much easier to deal with an individual that you established a history with than it is someone whom you’ve never met before. You do not have to try and convince him that you are going to be capable of giving him or her an outstanding finished product because that confidence was already established on the initial order. At that point all you have to do is make suggestions. In other words, it’s a very soft sell.

There’s an old saying that a wise man has a multitude of counselors in fact it’s even scriptural. However, when it comes down to it, it’s up to you to do your research and collect all your data before you actually make the investment. There are no guarantees in any kind of business, because if there was everyone would be successful. Every move you make is going to be a calculated risk and whether it was successful or not is just going to be relative to your return on that investment. In fact, it’s not uncommon that you might not have instant gratification and success. Often, your approach has to be tweaked and it will evolve through time as well as experience.

I would recommend that you consider studying your competition. Check out some of the St. Louis screen printing companies that have been around a while and have stood the test of time. There is an old parable that says keep your friends close and your competitors even closer. The point I’m trying to make is that they can potentially teach you a lot. By taking this approach, you can avoid making a lot of the same mistakes that they made when they first went into the St. Louis digital T-shirt printing market. It’s almost like following a blueprint that they had already drawn up for you. Although the potential success that your trying to tap into his limitless, there are also possible downsides and risks. The point I’m trying to really drive home here is that you should do your homework and come up with a well thought out plan before taking on this kind of endeavor.

The screen printing and embroidery business is definitely an exciting one that has no boundaries when you really think about it. When you take the time to think about it, who do you know that doesn’t actually wear clothes? The answer to that is obvious.

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Starting a T-shirt printing company

There is a very old saying that reads this: “If it was easy, everybody would be doing it.” After many years of running a successful St. Louis screen printing and custom embroidery company, one of the most valuable lessons that I have learned is that it is not important that you do everything well. There is a lot to be gained by a collective effort. I have become aware that there are some things that I am extremely good at and there are many others in which I do not do well. That being said, it is not important that I am proficient at everything that I do.

However, what is extremely valuable is that I recognized what I’m great at as well as the areas where I am lacking and need help. Because I am aware of this, I surround myself with a network of people who are just amazing and by doing so I am able to more than offset all my many shortcomings. There is no victory in trying to be a one man band. Even if I could do everything well there is no possible way that I would ever find the time to address all the many different components there are to building a successful St. Louis digital T-shirt printing company. Once an individual realizes the advantages of having talented people on your side and working for you there is no limitation to how far they can take your business. A good example of this is that when I first got into the screen printing business . I started out by trying to learn the art of production. I can remember going out and buying an old broken down press that didn’t work well. At that stage in the game I didn’t know a good one from a bad one because I had no experience. Every time I would pull the arm down and let go, it would catapult an ink filled squeegee across the room and it would hit the wall. Although I didn’t know much about how a good machine was supposed to operate, I had a very strong feeling that it was not supposed to do that. Fortunately, the very first job I ever landed was a white T-shirt printed with a red company logo on both sides. That’s about the easiest application one could have hoped for.

Although there were a lot those misprinted apparel, it was all behind the scenes and the customer had no idea. All he knew was that his order was filled on time and looked good. The bottom line is that I got paid.

I can remember going to a local shop not too far from the neighborhood which I lived and just watching them work. They made it look so simple and easy but for me it was anything but effortless. So I went up to the owner and mentioned that she would be willing to let me work next to one of her better operators for a few weeks. I would be willing to work for free and just help out around his shop wherever he needed me to. He agreed to it and I started to get hands on experience needed to do production. I never really mastered it, but at least they gave me a much better understanding of what it would take to process these jobs in the future.

We are a local custom digital T-shirt printing and custom embroidery shop who has started with nothing and has worked our way to the very top and a leader in our field.

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Establishing a screen printing business

There are many different aspects when trying to establish a top-notch St. Louis screen printing company, but nothing more important than marketing, as well as sales. A business venture has to have balance in all areas and they all have to work together collectively as a finely tuned machine. An order going in is to no avail if it cannot get processed on time. There also has to be a protocol in place to ensure that each and every job is going to be processed perfectly and they are going to be no unexpected bad surprises when your customer comes to pick up his box of completed product.

Let’s take a good look at the sales element. By far, you spend a lot more time searching for someone who is actually in the market for digital T-shirt printing and custom embroidery at this very moment, than you do trying to convince them why they should use your particular St. Louis screen printing company over all the rest of your competitors. There are a lot of ways to go about this, but I have always been a fan of maximum efficiency with minimal effort. For example, you can reach a lot more people using the telephone, than you can walking around industrial parks going door to door. That being said, it’s always best when they initiate the conversation by calling you first. How many different times a week do you reach out to someone or some type of business and you hear a voice mail greeting that goes something like this? “Hello there, but we’re not available to answer the phone right now. Your call is very important to us so If you reached this voice mail, please leave a detailed message and one of our helpful team will be faithful to call you back in a timely manner. Please wait for the beep.” That should be a huge red flag to the consumer right off the bat. Why? Because if they are not willing to answer their telephone when they think that you might be a potential buyer and in the market for custom T-shirts, why in the world would you expect them to be available in the event that there is a potential problem later on after the order has been placed or after you received your product?

On the other hand, an excellent salesperson absolutely wants to be able to speak audibly to his or her potential customer. He wants to find out as much as he possibly can concerning the potential of a new order in hopes that he can offset any potential challenges that you might be concerned with such as a limited amount of money to work with are needing a very quick turnaround. I’ve always found that e-mails as well as text messages are an excellent way to keep track of what was eventually presented as well is agreed on but there is no substitute for just verbal interaction. Please give us a call the next time you need some custom embroidery and digital T-shirt printing in St. Louis and we will be faithful to take your call and you can talk to a real person.

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