Author Archives: Mike Fadem

Training a new salesperson

I can remember a few years back having a conversation with one of my salespersons who seemed to be having a tough time closing deals with potential clients who were on the edge of making a commitment to go with … Continue reading

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Turning an opportunity into a business

What began as a hobby has inevitably evolved into something much larger than that. I always knew that I wanted to be in business for myself, but I didn’t exactly know what I wanted to do or how to go … Continue reading

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Studying Your Competition in the Garment Decoration Industry

When first trying to break into the garment decoration industry,, there is a lot of different variables to consider. You don’t want to be one dimensional where you only are able to offer your potential client one type of application, … Continue reading

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Starting a T-shirt printing company

There is a very old saying that reads this: “If it was easy, everybody would be doing it.” After many years of running a successful St. Louis screen printing and custom embroidery company, one of the most valuable lessons that … Continue reading

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Establishing a screen printing business

There are many different aspects when trying to establish a top-notch St. Louis screen printing company, but nothing more important than marketing, as well as sales. A business venture has to have balance in all areas and they all have … Continue reading

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Techology advances in screen printing and digital printing

When it comes to running a top-notch St. Louis digital T-shirt printing company, there is a lot more to it than meets the eye. Just like anyone who is very good at what they do has a tendency to make … Continue reading

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Marketing your screen printing company

Let’s take a good hard look at the amount of times throughout the soon to be passing year that you’ve considered different ways of marketing in addition to sell opportunities and promoting your St. Louis screen printing company in a … Continue reading

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Reminiscing about the “Good Old Days”

I can remember when I was just a boy and all I wanted to do was get older and now that I am in my late 50s, all I want to do is try and stay younger. Sometimes I like … Continue reading

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Technology advances in the Screen Printing and Embroidery industries

The last 15 years have ushered in an amazing amount of technology that has become affordable. These large steps forward in automation have allowed St. Louis screen printing to take advantage of what was never possible in the past with … Continue reading

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Getting leads for your business

When it comes to breaking down the anatomy of establishing a new customer, there are two major components involved. The first piece of the puzzle is this: you have to sell yourself. They have never done business with you prior … Continue reading

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