Sunburst Logo LLC

Custom apparel more than not, is often a very popular and effective way to promote your brand for most businesses, sports teams, and organizations to create a brand awareness while at the same time, establishing a sense of comradery among all its members. However, with so many different design options available, it can be very challenging to figure out the perfect image for your needs. In this article, we will discuss how to choose the right design for your project.

Let’s take a minute to consider the purpose of the wearable items. The first step in choosing the right image is to consider the purpose of what you’re wanting to accomplish. There is a whole lot to be said regarding knowing your audience. Who are you targeting? Are you creating these for a company event or for a sports team? Are you creating these to sell to customers for a profit or just trying to get as many people on the street as possible to establish brand recognition?  Identifying your potential client along with the purpose of the campaign itself, will help determine the style, colors, and design elements that should be included.

Consider the garments you’re using. What you choose can affect your outcome when using a conventional screen printing or custom embroidery method. For example, cotton is a popular material for most, as it is durable and easy to work with. However, some images might appear much better on 50/50 blend or even dry blended materials, consider what the T-shirt is made of when choosing your application logo method.

Again, there are several different methods to choose from when creating customizing a t-shirt Direct to garment printing (DTG) and Direct to film (DTF) are both state of the art techniques and popular choices for artwork with many colors or intricate details.as well as low quantities. Traditional screen printing is also a method that is best for simple designs with fewer colors. We should also consider embroidery as an option, which can include patches or logos. It conveys a first class impression and is also the most durable.

Choosing the right colors that will pop off the t-shirt background is also an essential element for you to consider, so that will stand out and be easily seen. Dark colors like black and forest green work well with lighter colored backgrounds while lighter like white or bright yellow work well with darker designs. Consider the right look you want to convey for your team or organization when designing your art.

It’s sometimes much better to just keep simple. When it comes to embroidery, less is often more. Simple images are often much easier to read and recognize, and they often stand out more than overly complicated ones. Try to refrain from implementing too many colors or often a simple logo or phrase can be just as effective as an overly complicated one.

We’re a local St. Louis screen printing and embroidery company that is aways willing to help with your custom t-shirt printing needs.