Studying Your Competition in the Garment Decoration Industry

When first trying to break into the garment decoration industry,, there is a lot of different variables to consider. You don’t want to be one dimensional where you only are able to offer your potential client one type of application, such as digital T-shirt printing. The whole idea is to establish confidence with that initial order of whatever it might happen to be and then you can come back later and suggest that he also consider doing some custom embroidery. It’s so much easier to deal with an individual that you established a history with than it is someone whom you’ve never met before. You do not have to try and convince him that you are going to be capable of giving him or her an outstanding finished product because that confidence was already established on the initial order. At that point all you have to do is make suggestions. In other words, it’s a very soft sell.

There’s an old saying that a wise man has a multitude of counselors in fact it’s even scriptural. However, when it comes down to it, it’s up to you to do your research and collect all your data before you actually make the investment. There are no guarantees in any kind of business, because if there was everyone would be successful. Every move you make is going to be a calculated risk and whether it was successful or not is just going to be relative to your return on that investment. In fact, it’s not uncommon that you might not have instant gratification and success. Often, your approach has to be tweaked and it will evolve through time as well as experience.

I would recommend that you consider studying your competition. Check out some of the St. Louis screen printing companies that have been around a while and have stood the test of time. There is an old parable that says keep your friends close and your competitors even closer. The point I’m trying to make is that they can potentially teach you a lot. By taking this approach, you can avoid making a lot of the same mistakes that they made when they first went into the St. Louis digital T-shirt printing market. It’s almost like following a blueprint that they had already drawn up for you. Although the potential success that your trying to tap into his limitless, there are also possible downsides and risks. The point I’m trying to really drive home here is that you should do your homework and come up with a well thought out plan before taking on this kind of endeavor.

The screen printing and embroidery business is definitely an exciting one that has no boundaries when you really think about it. When you take the time to think about it, who do you know that doesn’t actually wear clothes? The answer to that is obvious.

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Starting a T-shirt printing company

There is a very old saying that reads this: “If it was easy, everybody would be doing it.” After many years of running a successful St. Louis screen printing and custom embroidery company, one of the most valuable lessons that I have learned is that it is not important that you do everything well. There is a lot to be gained by a collective effort. I have become aware that there are some things that I am extremely good at and there are many others in which I do not do well. That being said, it is not important that I am proficient at everything that I do.

However, what is extremely valuable is that I recognized what I’m great at as well as the areas where I am lacking and need help. Because I am aware of this, I surround myself with a network of people who are just amazing and by doing so I am able to more than offset all my many shortcomings. There is no victory in trying to be a one man band. Even if I could do everything well there is no possible way that I would ever find the time to address all the many different components there are to building a successful St. Louis digital T-shirt printing company. Once an individual realizes the advantages of having talented people on your side and working for you there is no limitation to how far they can take your business. A good example of this is that when I first got into the screen printing business . I started out by trying to learn the art of production. I can remember going out and buying an old broken down press that didn’t work well. At that stage in the game I didn’t know a good one from a bad one because I had no experience. Every time I would pull the arm down and let go, it would catapult an ink filled squeegee across the room and it would hit the wall. Although I didn’t know much about how a good machine was supposed to operate, I had a very strong feeling that it was not supposed to do that. Fortunately, the very first job I ever landed was a white T-shirt printed with a red company logo on both sides. That’s about the easiest application one could have hoped for.

Although there were a lot those misprinted apparel, it was all behind the scenes and the customer had no idea. All he knew was that his order was filled on time and looked good. The bottom line is that I got paid.

I can remember going to a local shop not too far from the neighborhood which I lived and just watching them work. They made it look so simple and easy but for me it was anything but effortless. So I went up to the owner and mentioned that she would be willing to let me work next to one of her better operators for a few weeks. I would be willing to work for free and just help out around his shop wherever he needed me to. He agreed to it and I started to get hands on experience needed to do production. I never really mastered it, but at least they gave me a much better understanding of what it would take to process these jobs in the future.

We are a local custom digital T-shirt printing and custom embroidery shop who has started with nothing and has worked our way to the very top and a leader in our field.

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Establishing a screen printing business

There are many different aspects when trying to establish a top-notch St. Louis screen printing company, but nothing more important than marketing, as well as sales. A business venture has to have balance in all areas and they all have to work together collectively as a finely tuned machine. An order going in is to no avail if it cannot get processed on time. There also has to be a protocol in place to ensure that each and every job is going to be processed perfectly and they are going to be no unexpected bad surprises when your customer comes to pick up his box of completed product.

Let’s take a good look at the sales element. By far, you spend a lot more time searching for someone who is actually in the market for digital T-shirt printing and custom embroidery at this very moment, than you do trying to convince them why they should use your particular St. Louis screen printing company over all the rest of your competitors. There are a lot of ways to go about this, but I have always been a fan of maximum efficiency with minimal effort. For example, you can reach a lot more people using the telephone, than you can walking around industrial parks going door to door. That being said, it’s always best when they initiate the conversation by calling you first. How many different times a week do you reach out to someone or some type of business and you hear a voice mail greeting that goes something like this? “Hello there, but we’re not available to answer the phone right now. Your call is very important to us so If you reached this voice mail, please leave a detailed message and one of our helpful team will be faithful to call you back in a timely manner. Please wait for the beep.” That should be a huge red flag to the consumer right off the bat. Why? Because if they are not willing to answer their telephone when they think that you might be a potential buyer and in the market for custom T-shirts, why in the world would you expect them to be available in the event that there is a potential problem later on after the order has been placed or after you received your product?

On the other hand, an excellent salesperson absolutely wants to be able to speak audibly to his or her potential customer. He wants to find out as much as he possibly can concerning the potential of a new order in hopes that he can offset any potential challenges that you might be concerned with such as a limited amount of money to work with are needing a very quick turnaround. I’ve always found that e-mails as well as text messages are an excellent way to keep track of what was eventually presented as well is agreed on but there is no substitute for just verbal interaction. Please give us a call the next time you need some custom embroidery and digital T-shirt printing in St. Louis and we will be faithful to take your call and you can talk to a real person.

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Techology advances in screen printing and digital printing

When it comes to running a top-notch St. Louis digital T-shirt printing company, there is a lot more to it than meets the eye. Just like anyone who is very good at what they do has a tendency to make it look easy, like anybody can do it. However, let me be very straight forward with you and say that is far from the truth. The most difficult part of any business is trying to find customers. You could be tremendous at whatever it is you do for a living, but if you don’t have anybody that needs exactly what you’re selling then you are quickly identifying yourself in trouble and in a compromising position. The key to this solution is learning the most efficient way to market and sell your product. I have always been a fan of the easy approach.

With the rapid advances that technology has given us, there has never been a more exciting time to be a self-employed entrepreneur in business for himself. Now that we finally have advanced into a day where information can travel around the globe at the speed of light, distance has become almost irrelevant. People would rather sit in their living room and work with a laptop from their couch rather then get in their automobile and drive half a mile down the street. There is a whole different dynamic. When shopping for St. Louis digital T-shirt printing and custom embroidery than there used to be. It is him. It wasn’t that long ago when I actually would go into an industrial park and cold calls every single business. This was definitely effective but I would call it far from efficient. It came with a lot of different challenges such as it wasn’t uncommon for the owner or department manager to not be available. There was absolutely no point at all in giving your sales pitch to the secretary as even if she was interested in what it was that you a:e presenting, she had no authority to make any type of decision, let alone write a 50% down payment on a new T-shirt order. Our normal response was this: “We don’t need any custom screen printing right now or we already have someone who’s been doing are embroidery for a long time. You’re welcome to leave a card if you like.” Although I would opt to oblige her by leaving my business card, It was almost pointless because she never actually would show it to the owner and it would usually end up in a large stack with many others and very rarely would be on top when and if they even remember to look for it.

It’s a heck of a lot of work going from door to door and by the end of the day, I was completely exhausted. Reality concerning this approach was that most everybody we called on actually used screen printing and custom embroidery but they didn’t necessarily need it at that very moment in time. Nowadays, this equation has completely reversed itself because instead of me going around looking for somebody who needs my product at this very moment they are getting online and doing a relevant search and they’re finding us at that key moment in time when they actually need when it is were selling.

What an amazing time to be a St. Louis screen printing company. The overall potential is limitless.

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Marketing your screen printing company

Let’s take a good hard look at the amount of times throughout the soon to be passing year that you’ve considered different ways of marketing in addition to sell opportunities and promoting your St. Louis screen printing company in a way that differentiates and sets itself apart from the rest of the competition. I’ve heard it said by many experts that the typical customers attention span is less than 4 seconds. If you’re not able to capture it by then, they are soon long past your particular message that you are trying to convey. This is one of the reasons that simplicity is often the best approach when trying to influence their perspective buyer. If you’re like most digital T-shirt printing shops, you have a very limited amount of advertising dollars at your disposal so you want to be absolutely sure that you are spending them as wisely as possible in order to get the maximum impact for every single dollar spent.

When trying to navigate through all the different options at your disposal, it helps a great deal to have insight on the different pros and cons that come with each option. When it comes to marketing, anything you choose is going to be a calculated risk as there are certainly no guarantees. That being said, I’ve always been a big fan of low risk and high reward. In other words, some of these different options are going to be a lot riskier than others. One of the best overall values I have ever encountered is as simple as having a great website that is easy to navigate. This might not seem like rocket science, but you’d be amazed how many St. Louis digital T-shirt printing companies missed the boat when it comes to this. It’s very common that someone will find a source that offers them an extremely cheap website investment and it ends up being a big mistake. There’s an old saying that you get what you pay for. This is certainly no exception to that rule. Shopping for a bargain basement value can end up being penny wise and dollar foolish.

Another factor to take into consideration is that the quality of your site is not going to be anywhere near as important compared to the ability for your potential customer to find it. In other words, even if it happens to be an extremely expensive site to develop, if that particular potential buyer cannot find it when he’s doing a relevant search then it is of very little value. There is a good example, let’s say someone does the search for the term custom screen printing St. Louis, who do you see? You don’t necessarily have to be the very first one or two but if you’re not at least on the first page you can almost be assured that your particular custom T-shirt and embroidery company is not the one that’s going to get the call. Only a very small percentage of people ever even bother going to the second page let alone the third.

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Reminiscing about the “Good Old Days”

I can remember when I was just a boy and all I wanted to do was get older and now that I am in my late 50s, all I want to do is try and stay younger. Sometimes I like to entertain the thought of going back and trying to imagine how things would be different if we had the opportunity to do it all over again and then I eventually come to my senses and realize that there is no time like the present.

Never before in the history of mankind has there been any greater advantages than there is today. This not only holds true for your average person but even more so when it comes to running a successful St. Louis screen printing and embroidery company. By taking advantage of modern technology, it is fun to think of how I can apply it to custom T-shirts and apparel decoration. It’s a lot easier to make money than it used to be with all these new and different ways to generate income it’s important that we as entrepreneurs are able to tap into the many abundant ways to promote ourselves. One of the first steps towards doing this is to be able to identify not only what we are selling, but also who we are trying to reach. Most St. Louis embroidery companies are not doing this. This puts them at an extreme disadvantage right from the start. So let’s take a look at what it takes to better make the most of these opportunities.

One of the most valuable lessons I learned early on is that you can be a very fast digital t-shirt company out there but nobody is buying what you’re selling and you are quickly going to find yourself behind the eight ball and potentially, even out of business. Although there are are a lot of different components involved, there is nothing more important than the ability to convince a potential buyer that you are going to be the best choice when it comes to giving them the strongest overall value. Every business owner regardless of what it is they offer is well aware of the fact that there is always someone willing to do it for less. It has always been my opinion that any fool can give it away but it takes a salesman to sell it. Therefore, it’s to one’s advantage to be able to actually speak with your potential buyer face to face if at all possible. I realize that that is very rare and almost unheard of these days, but it really can make a great difference when it comes to influencing and making an impression on that person in order to win their confidence. At first glance this seems to be impossible. You’re probably asking yourself how can I possibly be living in one city and communicate face to face with someone who lives out of town ? The answer to this is easy. You need to remind yourself that we are living in the digital age where you don’t have to physically be there. That person could be on your computer monitor within seconds.

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Technology advances in the Screen Printing and Embroidery industries

The last 15 years have ushered in an amazing amount of technology that has become affordable. These large steps forward in automation have allowed St. Louis screen printing to take advantage of what was never possible in the past with the consistent growth and advancement of digital applications on wearable items. The decorating industry in general has been overwhelmed with various types of embroidery machines and global decorating equipment for quite some time now. We have long been waiting for something that would literally shock the garment decorating industry as a whole and it appears that this time has finally arrived not just for the large shops with very deep pockets, but for the smaller mom-and-pop shops that are just starting up. What seems so far out of reach is now certainly obtainable. These new machines have the ability to not only apply ink, but also rhinestones as well as embroidery thread simultaneously. It allows the St. Louis T-shirt printing company to cater to their existing clients with a much larger range of customization options.

One of the major trends of digital T-shirt printing is the direct application to the textiles instead of having to use an indirect method such as a transfer. Those of us who were in the business know what a real time saver this is compared to the old way of doing things. One of the great advantages of having one piece of equipment that is capable of multitasking is that there is no need to go out and purchase separate components. Now it’s possible to just go out and acquire one machine that provides the business owner with everything they need to get started. This will often give you anything that you need to open the doors and start making money. One thing that it doe is cut down on the amount of employees that you need. This is a big deal because when you start crunching the numbers, you’ll be surprised that the cost of your press is not nearly as substantial as the individual standing behind it. There’s actually no comparison. Just take a worker that is earning $10 per hour and then times it by a 40 hour work week, then add up matching the Social Security, along with Workmen’s Compensation insurance. When you take all that into consideration, its obvious how much greater the overhead is compared to just going out and acquiring a digital screen printing press that is fully automated. Besides that, this state-of-the-art machine shows up every day for wwork without getting sick or injured and never complains. It also never requires getting paid for overtime.

We believe that out of all the St. Louis embroidery companies out there, we have the right tools along with an experienced staff to offer you the very best value for every dollar spent.

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Getting leads for your business

When it comes to breaking down the anatomy of establishing a new customer, there are two major components involved. The first piece of the puzzle is this: you have to sell yourself. They have never done business with you prior so confidence has not yet at that point been established. You have to try and convince them that you are going to be the most qualified to do the job. This means that you are going to give them the best overall value for their money. It also means that they have to believe that you are going to be able to get their job completed when they need it. It also means that they have to be convinced that the order is going to look great when the job is completed and if there are any complications, you are going to be able to deal with it in a timely manner.

Second part of that equation is trying to make them a repeat customer. One of the advantages that we have over a lot of other industries is that every time the season changes we get busy. The reason for this is that they switch from short sleeve T-shirts to long sleeve apparel. When it comes time that they eventually need more, you do not have to sell them on yourself because they are already convinced that you are going to do a good job for them and your more than capable based on your initial performance when they placed their first order.

We are a St Louis based digital t-shirt printing and custom embroidery company who prides itself in being able to get the bulk of our overall business from repeat customers and great referrals. One of the keys to our success is establishing a strict protocol of checks and balances that ensures that you’re going to be very well pleased with the finished product before you ever go to open up the box. We would encourage you to read all of our reviews as each one is legitimate. All these great reviews didn’t happen by accident. They are attributed to a combination of great service in addition to excellent communication throughout the production process from start to finish followed by a superior finished product that was process with excellence.

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Bringing in the New Year – setting your priorities

As the old year closes out and a new one is upon us, we should all take a deep breath and reflect on the things that we all hold dear. After all, what does it profit a man to build a successful St. Louis T-shirt printing company if he never takes the time to just relax and enjoy the moment. We often get so caught up in trying to make a dollar that from the moment we get out of bed, take a shower, eat some breakfast, and then head out the front door, we never actually enjoy the fruits of our labor. There’s a lot of wisdom and understanding that tomorrow is not a guarantee for anyone. For example, I can remember the day that the World Trade Towers fell. It started out just like any other day. All of a sudden a plane flew into the building and life changed for all of us. It even ended for those who were actually in the towers. The point I’m trying to make is that we need to have an understanding of the fact that none of us are going to get out of this world alive so we need to make the very most out of every opportunity and not take it for granted.

That is a great segue for working a lot smarter and putting in less hours. As the owner of a St. Louis T-shirt printing company, I am well aware of the fact that we do not get compensated in any way for putting in a lot of hours. There is also no reward at all for standing behind a screen printing press all day working hard. When it comes time to pay our mortgage on our building, nobody cares or wants to hear how hard we tried. All they want is their monthly payment in full and on time.

There is an old proverb that says knowledge is power and people perish for lack of it. While this certainly holds true for the custom embroidery and screen printing industry, there are great advantages available today that have never been there before. Let’s look at the equipment that we use for production. For example,the equipment is constantly evolving and is nothing like it used to be back in the day. One of the keys to this is the increased integration between the software and the machinery that drives. This keeps the equipment operating more efficiently and increases productivity with less operator error.

It is very likely that we can expect to see even greater advances that will allow digital T-shirt printing to become a more dominant method in our industry. Improvement to the equipment is happening every day at a steady pace and a very good example of this is what was considered to be state of the art just a little more than a year ago is now almost obsolete and there has also been tremendous advances when it comes to artwork preparation. No longer is anything hand drawn. With the digital advances that the innovative software used to compose graphics has given us production time has been shortened tremendously. Distance is almost irrelevant and a good example of this is that my artist is actually halfway across the world. It doesn’t make any sense to produce in house anymore. All we do is e-mail him the file that needs to be edited and cleaned up and we normally get it back the same day ready to go.

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Giving our customers knowledge

We have always been a big believer that excellent customer service is the major difference between one St. Louis screen printing company and another. Let’s just give most of them the benefit of the doubt that they are all very capable when it comes to reproducing and replicating a typical one or two color image onto a light-colored garment. That’s as basic as you can get. Surprisingly enough, that is all that your normal everyday company logo consists of. It’s very common nowadays that when you reach out to a business that you are not going to actually be able to talk to a real person. There’s an excellent probability that you’re going to be forced to leave a voice mail in hopes that someone is going to actually call you back in a timely manner. We are of the strong opinion that that is a very poor way to do business and especially address a potential order. We much rather prefer to speak to you at that moment when you reached out to us instead of a day or two later because at that point you might not even need us any longer. We want to be able to discuss with you your particular situation, as well as evaluate several possible solutions to any potential challenges that you might be incurring. Our average every day customer who is looking for a St. Louis digital T-shirt printing company does not really understand the process. We feel that it is our job to educate you on all the different possibilities and different alternatives as there is certainly more than one way to get an image on a t-shirt. We would much rather convey several ideas and thoughts on the matter and have you tell us that none of them were of interest than not educate you on different options. We will just give you our perspective and let you make up your mind on which way is going to better serve your interests.

One of the most important components of your custom T-shirt is going to be in the ability to supply us with good clean artwork that we consider to be camera ready and printer friendly. It doesn’t matter how accomplished we are at custom screen printing if we don’t have good art. The finished product is never going to be any better than the image that it started out with. It is compromised in any way, the end product is not going to be any better than what you started out with. It needs to be nice and clean and a high enough resolution to lend itself to a good result. 300 dots per inch is usually preferred, but you need to keep in mind that when you take something that’s very small like business card size and you go to blow it up for a full front application, it will normally start to break up and become very grainy.

On the other hand, custom embroidery is a whole different type of application. We have to create a piece of software that tells the computer how to sew the image so we can usually work from a typical JPEG. We are a St. Louis screen printing and embroidery company that wants to work with you. Please give us a call and discuss your job specifications and we will do our best to put together a scenario that’s going to be equally beneficial for everyone involved.

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