The Value of Great Customer Service

We understand and are well aware of the fact that we are not the only option in town when it comes to choosing a St. Louis screen printing and custom embroidery company. We know that you have many different options. Therefore we ask ourselves – what can we do to set us apart from the rest of our local competition? Well it all starts with creating some type of perceived value. There’s an old cliché that reads you get what you pay for. Well that’s all well and good if you just want to fit in with the rest of the T-shirt printing companies who’ve been around for at least 10 years or more. But we don’t just want to fit in, we want to do something to set ourselves apart from them. After being in the custom embroidery business for that long, we will assume that they know what they’re doing by now.

Anyone can give you a decent product, but it’s the customer service that sets one company apart from another. It’s also overall value. Here is how we do it. Let’s just say you are looking for some digital T-shirt printing and you are wanting a total of 25 pieces. We not only will give you a quote for exactly what you asked us for, but we will throw in something extra in order to give you that extra value that I spoke of earlier. A lot of times we will order a few extra pieces when ordering our blank apparel in case something gets ruined during the production process. A lot of the times, these jobs are time sensitive and we have a very short turnaround time in order to get them completed. In that event we don’t have time to break the press down and acquire some replacements for whatever it was that got ruined. We wouldn’t even get them to the very next day because they typically come from out of town and UPS doesn’t make their daily rounds until later in the afternoon. So what normally happens is there are no mishaps and the job ends up running perfectly which means we have some extra product left over.

Eventually, you start to acquire a very large inventory of blank apparel. We’ll take some of this extra stock and offer it to you as a courtesy at a very discounted rate in order to establish an incentive. None of our competitors do that so if all things are further equal and are given the option to get some discounted hooded sweatshirts, then you’re probably going to want to use us over the other guy. We get the overwhelming amount of our new clientele from good referrals. We also are aware that the same organization that might be looking for a St. Louis digital T-shirt printing company during the hot months of August will be calling us 4 to 5 months later for cold-weather apparel such as custom jackets. We take great pride in our work because we live and die with the repeat order as well as the good referral. Give us a chance the next time you’re looking for a competitive bid.

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Advantages of Being An Entrepreneur

I can remember as a young boy growing up in the early 60s. It was certainly a different time and life was much simpler back then. I can remember heading out the door after eating some breakfast and I wouldn’t come back until I eventually got hungry. It didn’t take much effort to find something to do or something to play with. I can remember finding a very large box and taking it to the biggest hill that I could find and then climbing into it and start rolling down the hill. It made me very dizzy and I thought that this was the greatest thing ever. After the box would eventually fall apart, it was time to look for something else to do. So I would then just get my baseball glove, hop on my bike, and ride up to the baseball field of high school.

We played a game called Indian ball because we didn’t have enough players to actually play a game of baseball. Indian ball is played with three or more players and you’re only using half of a field instead of the entire baseball diamond. I can remember how I didn’t want the day to end. Nowadays kids don’t want to leave their house. All they want to do is sit in front of their television and play video games. I’m not trying to sound like the crusty old man who said that he had to walk 5 miles each way through the snow to get to school and liked it, but I’m sure you would have to admit that kids are very different today than they were back then. Not only are children different but business is done differently as well.

There has never been a more exciting time in the history of mankind to be an entrepreneur than today. All the rules have changed and we live in a virtual reality filled with websites instead of just a traditional brick-and-mortar storefront. I can remember trying to launch a direct mail advertising campaign and how I had to go down to the post office in order to mail off all of the letters. It costs a lot of money and took approximately 3 days to reach my potential customers. The invention of e-mail changed all that. Now we can simply send out what is known as an e-mail blast and reach thousands of potential buyers with just the click of a mouse.

People would rather sit at their dining room table and type in a search term like St. Louis T-shirt printing or St. Louis screen printing company. You don’t even have to live in that specific city in order to enjoy that market share. The whole transaction can be done online from people being able to see examples of your work as well as being able to pay for the goods through the online payment. I can literally run my custom embroidery company from anywhere in the world as long as I have cell phone reception and a laptop. What used to be impossible not that long ago is everyday life right now. It makes me wonder what doing business is going to be like 10 years from now at the rate technology is evolving. What is considered to be state-of-the-art and cell phones for example, will be obsolete in less than a year and a half down the line.

Please remember to give us a call the next time you are in the market for top notch custom embroidery and digital T-shirt printing in the St. Louis area.

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Owning a Small Business Using Technology

It certainly is wonderful to be an entrepreneur in the year 2015 with all the tremendous advantages that are available. Technology has made it possible to accomplish things now like tapping into new markets that are halfway across the country and having information be able to travel completely around the earth within seconds. Let’s look back at what it used to be like when I was just a young kid fresh out of high school trying to figure out what I want to do for a living and how am I going to make that happen with the limited resources that I have to work with? This was 1978 and most of my friends were heading off to their freshman year of college. I, on the other hand, did not have the money to do that nor did I have anybody giving me any good direction. I have always been of the opinion that knowledge is power and whoever coined the phrase experience is always the best teacher was a complete imbecile.

When it comes to business, as well as most other areas of life, I would rather learn from someone else’s mistakes than make my own. I became a student of people and I started to look at other individuals who were in business for themselves. There’s an old saying that goes like this – keep your friends close and your enemies closer. By this I mean, study your competitors as you can learn a lot from them.

After getting married three days after I turned 21 years old, and having a baby by the time I was 23 years, I was under a lot of pressure to meet the responsibilities of caring for a family. In the passing years, I did a lot of different things such as owning a painting company and transitioning into the asphalt business for about 12 years. Back then nobody had cell phones and I can remember how difficult it was trying to keep track of my crews that were out doing the work. Unless I was actually on a job site, I couldn’t tell where they were or what they had accomplished. Keep in mind that the paving industry is at the mercy of the weather and often the day would start out nice and then five hours later, rain was coming into the vicinity. It sure would have been nice to be able to just pick up the phone and call my lead man so that I could warn him and see where they were at. Although the asphalt business was a hard way to make a living, I was young enough to be able to endure it. I eventually transitioned into the St. Louis T-shirt printing industry. I went out and got some fancy business cards printed up that had my company name as well as the back of the card saying St. Louis screen printing and custom embroidery. Now that we are in the digital age I am able to take advantage of all the latest and greatest communication tools that are available. I would have to say that life has gotten a lot easier. I can literally run my business from anywhere in the world as long as I have Internet and a cell phone. It’s great to live in a digital society.

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Search Engine Optimization and Social Media

When it comes to marketing your St. Louis screen printing company via Social Media, you have a whole lot of options to consider. Also keep in mind that you have to put in your time. An effective campaign can often take up to 12 hours per week.

There are a lot of different options now when it comes to reaching people besides Facebook and Twitter. Here are a few tips in order use minimal effort with maximum efficiency. Keep in mind that all of them are geared towards reaching your potential customers but they are all unique unto themselves.

A new player has come on the scene that enables you to send posts over multiple accounts simultaneously thus saving time and effort. It has two versions in one and is free which enables you to test the waters with zero risk. Let’s face it. There are no guarantees when it comes to marketing anything and everything you do is going to be a calculated risk. That being said, some ways are a lot lower risk than others. In other words, free is good!

Instagram is another great option to consider. It is really helpful for natural messaging. It allows you to create a network as well as show off some of your talents. For example, let’s just say you had a custom embroidery job that you are very proud of. It allows you to take a picture of that particular T-shirt and display it for everyone to see.

Facebook is my personal favorite because it helps you to establish a following quicker than any other marketing vehicle that I’ve ever seen. It also allows you to engage your potential T-shirt printing customer in a very informal way inside a chat room. I would highly recommend that you set up a business page. You can also go the route of paid advertising, but this would be considered high risk with low reward.

As always, if you happen to be looking for a St. Louis Screen printing or St. Louis embroidery company, you should do yourself a favor and give us a call. We also cater to digital T-shirt printing.

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Getting The Correct Exposure Time

The most commonly asked question in the St. Louis screen printing industry is how to acquire sufficient exposure when generating films. Unfortunately, it appears to be a big problem with t-shirt printing companies everywhere. We would strongly recommend that you go out and get an exposure calculator. There’s really no better way to be certain you’re getting the correct exposure time without that tool. It seems that nobody is able to clearly define what the perfect exposure time is. That time is made obvious with the exposure calculator. There has always been an argument in the screen printing industry on what that perfect development time is. Keep in mind that the thicker you put it on, the more time that it’s going to take to dry.

Another variable to consider is what type of mesh count are you using. The finer the mesh the more detail you are going to hold because it is letting less ink flow through. The smaller holes in the fabric tend to be more conducive to printing fine gradients. Many St. Louis digital T-shirt printing companies are getting away from the conventional old-school way of doing things. They’re taking advantage of modern technology and seeing the value in laying out the cash for state-of-the-art equipment. They understand that they’re paying a bit more upfront for that great equipment, but they are more than making up for it by cutting back on their employee wages. The equipment shows up for work every day, it never gets sick it never complains, and it never gets hurt. Modern day advances in technology have helped to take the human element out of the workplace.

We would love to hear from you if you are in the market for any custom screen printing, digital printing, or custom embroidery if you are in the St. Louis metro area.

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Autumn – What A Glorious Season

Well, it’s officially Autumn here in the Midwest. What a beautiful time of the year!! It is my most favorite season of the year. Here in Missouri, the Autumn welcomes warm days and cooler evenings. The summers can be very brutal here with temperatures in the ninety’s with the awful humidity. The cooler temperatures are not the only thing that is welcomed, but the low humidity also. Along with the wonderful temperatures, is the wonderful landscape change. The tree leaves turn various marvelous colors of red, orange, and yellow.

Along with the changing of the leaves, is the changing of our wardrobes. Shorts are replaced by long pants and jeans. Short sleeve tees and replaced with long sleeve t-shirts. Also, you don’t go out of the house, especially in the evenings, without a jacket or coat.

Unfortunately, after a couple of months or so, the weather changes again to much colder weather. The beautiful tree leaves have fallen off of the trees. Then, you are definitely covering up with coats and jackets.

Do you or your company or organization have a need for custom screen printing or embroidery? Possibly you will need some hooded sweat shirts, jackets, or fleece garments as the cooler weather comes in. We have an experienced staff that is ready to handle the most basic one color silkscreen image to a very complicated multi-color screen print job. We also do embroidery for caps, jackets, shirts, or virtually any type of garment.

Give us a call if you are in the St. Louis area. We will give you a fair, competitive bid.

Happy Fall!!!

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Direct To Garment Printing

Direct to garment printing, also known as DTG printing, digital direct to garment printing, digital apparel printing, and inkjet to garment printing, is a process of printing on textiles and garments using specialized or modified inkjet technology. The two key requirements of a DTG printer are a transport mechanism for the garment and specialty inks (inkjet textile inks) that are applied to the textile directly and are absorbed by the fibers.

Some digital printers have been built using lower-resolution industrial inkjet print heads like those found in large-format printers used to print signs and banners. Some inkjet technology manufacturers offer products designed for direct textile printing, providing heads, printers ,and inks. The resolution and speed of direct-to-garment inkjet printers have been increased greatly over the last 8 years.

Direct to garment (DTG) printing is most commonly implemented on garments that are made of 100% cotton. Digital printing on dark garments requires a pretreatment or underbase on the fabric in order to achieve opacity on dark garments.

The majority of DTG printers are driven from a computer by the use of software known as a RIP (Raster Image Processor). The RIP software allows the printer to print with larger volumes of ink, generate white ink underbases for dark shirts and also provides for more precision color management through color profiles.

DTG was seen as a viable solution for low-quantity orders previously not possible because of the expensive setup process of screen printing. This opened a new market for the consumer who only needs a quantity of one or small runs of 12 or less, for example.

These large fulfillment centers dominated the market until 2007 when ‘design your own’ online designer solutions entered the market and allowed smaller fulfillment centers to afford similar technology for their own websites.

Give us a call for your digital printing needs or any screen printing or embroidery needs if you’re in the St. Louis metropolitan area. We would love to hear from you.

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Benefits and Advantages of Bags and Accessories

Nothing ties together an outfit or uniform more than a bag or accessory. If a decorator is selling or promoting bags and accessories, they are short-changing themselves. There is much business to be had with these products. In our business, we will often times quote our potential customers for exactly what they asked for, usually t-shirts, but add something else to the table. Often those things are matching custom bags or caps. We will also offer those things at a discount. Yes, it might be offered at a lower profit margin. However, we just gained a sale if they take advantage of the extra promotion. It is a win-win for both the vendor and the customer.

There are many different types of bags and accessories, such as caps. If appropriate to the customer, camouflage is very popular for bags and hats. Today there are many different styles, even within the camo category. For the male sector, there are the standard camouflage colors, such as olive drab or white camo. For the female sector, there are now camo options such as pink camouflage. The important thing to remember is to target your customer and anticipate what they may want in addition to what they asked for.

For example, a typical customer may want 100 custom screenprinted white tee shirts with a one or two color logo on the front. We will give them quote on the tshirts, but also 100 caps or visors. Sometimes we will quote on a custom screenprinted cap, or sometimes on blank apparel. Regardless, we will make more money on the sale if they agree to get the special one time offer. Sometimes they take it and sometimes they don’t.

If you are in St. Louis and interested in anything with custom screenprinting or custom embroidery, please give us a call for a free quote or fill out the Free Quote Request on our web site. Looking forward to hearing from you.

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The Evolution of Corporate Women’s Wear

Within the last 50 years, more and more women have joined the corporate world. It is not unusual to find women business owners and corporate executives. Women want to look the part of an executive also. Manufacturers and retailers have come to realize this and have offered such variety of styles, specifically for women.

With a combination of fit and design, a garment’s overall style complements and meets the needs of the female consumer. There are now different features that add to the functionality and comfort of the garment. Some of these details include back pleats on a twill shirt for added range of movement, vent designs to assist with the jacket’s breathability, storm cuffs with thumbholes to prevent drafts through the sleeves, and moisture wicking materials on a jacket lining or shirt.

Here’s the bottom line, whether you are a male or female, you want to be as comfortable as possible in every situation. That could mean comfort in the work environment, social environment, and physical activity. Along with comfort, you want to look good.

For all your custom screen printing and embroidery needs, please give us a call for a free quote. We have well over 20 years in this business so we are confident that we can offer good advise and feedback to all of your challenges. Whether you are looking for custom t-shirts, polos, jackets, or fleece, we would love to hear from you.

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Golf Shirt Trends

There are new trends as far as the golf shirt or plackets are concerned. New trends in the wholesale garment industry in response to what customers are wanting. You and I want not only comfort, but quality at an affordable price. There are new materials on the market now that were not before.

Today’s polo trends are largely influenced by the expansion of 100 percent polyester and polyester blends. Lycra and spandex are now added to the polyester blends and are becoming more popular. With the addition of Lycra and spandex, it brings another level of comfort with stretch and flexibility. Shirts with Lycra will be more expensive because Lycra is an expensive material.

There are some cheaper alternatives. At the lower end, we are seeing value cotton of 60/40 cotton/polyester blends. Although the marketplace is heading further into 100% polyester and polyester blends, there will always be the consumer who wants the cotton and cotton blends, along with their cost advantages.

If you or your company or organization in the St. Louis area are looking for custom screen printing or custom embroidery with your logo, we would love to give you a fair, competitive quote. We offer all sorts of styles of shirts, jackets, caps, virtually any wearable textile. Give us a call any time. We actually answer our phones.

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