Website development

October 17, 2022

There are so many different components when trying to build a successful St Louis t-shirt printing company. It comes down to much more than just being proficient and excellent at what you do. For example, you could be the most accomplished digital t-shirt printing source in the entire city. However, if nobody’s aware of that fact, then you’re likely to be out of business before long.

I’ve been in this industry for a very long time and I am convinced that although a chain is only as strong as its weakest link, the most important component of any successful startup business is marketing. There certainly are no guarantees when it comes to getting a good return on the money you allocate towards promoting your business. Any move you make is going to be a calculated risk which is going to consider a great deal of thought. That being said, I’ve always been a big fan of low risk and high reward.

I’m of the opinion that one’s first choice should always be in the development and optimization of their website. You can invest up to a million dollars on a website, but if nobody can find it, it’s going to be pretty much worthless. I view it as comparable to building a Super Mall in the middle of the Mojave Desert where hardly anyone travels. It’s much more important that people are able to find you when they do a relevant search than it is for them to stumble upon a site by accident that has a whole bunch of bells and whistles. Let’s face it, people’s attention span is very short. If they don’t see you on that first landing page, there’s a very good chance they’re going to click on one of your St Louis t-shirt printing competitors. If that happens, then you can view it as a bid opportunity lost.

When trying to optimize a site you have to exercise patience. It’s very rare that you’re going to receive instant gratification. This reminds me of an old saying that says, “content is king”. It needs to be not only informative but well written. The use of important keywords is paramount such as St. Louis embroidery company or digital t-shirt printing and Screen Printing. This is the kind of thing that’s going to grab the attention of the spiders when they crawl your site.

I’ve always been in touch with the things that I can do well along with the things that I struggle with. Therefore, I surround myself with experts who can make me accomplish great things that I could never achieve on my own. The reason I bring this up is that you might want to consider hiring a Ghostwriter to establish your content. As I mentioned earlier, this is a process. You might not notice any immediate changes in your rankings but if you keep this up, there’s a chance that eventually your efforts will be rewarded. There’s no guarantees in business as everything is a calculated risk, but here’s to hopefully getting it right sooner than later and without a lot of money out of pocket.