Wide-Format Sublimation Technology

March 25, 2015

New technology has affected every business, including the screen printing business in St. Louis, MO. Wide-format printers are one of those things. Not every silk screening shop has one of these, but there is a place for them.

When you have a wide-format printer, you open yourself to receiving new business from customers that you did not have before because you can supply their needs for shirts that need to be printed on this type of printer.

What are the obstacles in getting into this type of business? Well, the first one is, of course, the cost. When all is said and done, you may have an investment of $10,000 to $20,000 depending on your needs. This would include the printer itself and ink for the sublimation process. It is possible that you may need to purchase a new heat press in addition to the printer. You may consider leasing the equipment with a buy-out option.

You will want to do a feasibility study in order to see if you can recoup these costs in a certain period of time with the increased business from this type of screen printing. With this technology comes an improved production speed. The greatest part about the digital capabilities of sublimation is that you can print different images, sizes, and types of products at the same time.

By purchasing or leasing this type of equipment, you can increase your business and offer services to your customers that you previously could not. More and more customers are requesting this type of printing for their t-shirts and other apparel in the St. Louis, MO area.

Good luck in your endeavors.