I can remember as a young boy growing up in the early 60s. It was certainly a different time and life was much simpler back then. I can remember heading out the door after eating some breakfast and I wouldn’t come back until I eventually got hungry. It didn’t take much effort to find something to do or something to play with. I can remember finding a very large box and taking it to the biggest hill that I could find and then climbing into it and start rolling down the hill. It made me very dizzy and I thought that this was the greatest thing ever. After the box would eventually fall apart, it was time to look for something else to do. So I would then just get my baseball glove, hop on my bike, and ride up to the baseball field of high school.
We played a game called Indian ball because we didn’t have enough players to actually play a game of baseball. Indian ball is played with three or more players and you’re only using half of a field instead of the entire baseball diamond. I can remember how I didn’t want the day to end. Nowadays kids don’t want to leave their house. All they want to do is sit in front of their television and play video games. I’m not trying to sound like the crusty old man who said that he had to walk 5 miles each way through the snow to get to school and liked it, but I’m sure you would have to admit that kids are very different today than they were back then. Not only are children different but business is done differently as well.
There has never been a more exciting time in the history of mankind to be an entrepreneur than today. All the rules have changed and we live in a virtual reality filled with websites instead of just a traditional brick-and-mortar storefront. I can remember trying to launch a direct mail advertising campaign and how I had to go down to the post office in order to mail off all of the letters. It costs a lot of money and took approximately 3 days to reach my potential customers. The invention of e-mail changed all that. Now we can simply send out what is known as an e-mail blast and reach thousands of potential buyers with just the click of a mouse.
People would rather sit at their dining room table and type in a search term like St. Louis T-shirt printing or St. Louis screen printing company. You don’t even have to live in that specific city in order to enjoy that market share. The whole transaction can be done online from people being able to see examples of your work as well as being able to pay for the goods through the online payment. I can literally run my custom embroidery company from anywhere in the world as long as I have cell phone reception and a laptop. What used to be impossible not that long ago is everyday life right now. It makes me wonder what doing business is going to be like 10 years from now at the rate technology is evolving. What is considered to be state-of-the-art and cell phones for example, will be obsolete in less than a year and a half down the line.
Please remember to give us a call the next time you are in the market for top notch custom embroidery and digital T-shirt printing in the St. Louis area.