Establishing A Small Business
I have often heard people say that the folks in management don’t know what they’re doing. This often seems to come from employees who claim to have all the answers. My response to them is this: “Go out and start your own business. It’s easy. Since you seem to have all the right strategies in place, you should be an overnight success.” Of course I’m being facetious when I say that. They often tell me that they’re going to take me up on that suggestion, but in a year or two later, they’re still at the same workplace doing the same exact job that they were years prior. The point that I’m trying to make is that it is not easy to establish or even maintain any type of business at all. More than not it takes years to establish a good name for yourself as well as a good sound game plan of good direction. Just having a good plan is not good enough. I would equate that with someone who needs to lose weight and joins a gym. Just by joining the gym doesn’t get the job done. You have to be dedicated and follow a regimented protocol that requires you to put in your hard work on a daily basis in order to achieve your goals.
The same principles apply when being in business for yourself. It doesn’t matter that you have a good plan. You have to put in the hard work. There’s an old saying that it is much more beneficial to work smarter than it is harder. Please don’t take this the wrong way. I am not trying to say that you should not put in your best effort, but I’m just saying that there is no substitute for having a good plan and following it. A good example of this would be that you’re trying to get someplace by running as fast and as hard as you possibly can but if you’re running east when you should be running west, you’re just simply going the wrong direction.
We believe that marketing, as well as sales, are the two most important components towards establishing a St. Louis screen printing and embroidery company. You can learn a heck of a lot just by looking at your competitors. What are they doing that you’re not? I’m not suggesting that you study all of St. Louis T-shirt printing companies, but just the successful ones. There’s an old saying that goes something like this, keep your friends close and your enemies closer. This certainly applies to business. I much rather learn from my competitors mistakes than make my own. Some moron once said that experience is always the best teacher. That certainly is not the case when it comes to establishing a successful company.
We have currently expanded our market share by offering different things like digital T-shirt printing as well as custom embroidery. We are very certain that we have the right plan of action in order to help offset any limitations that you might be experiencing such as a limited budget or a very short turnaround time.