What does it take to be a successful St. Louis screen printing company? Although there are no guarantees in business and there’s a lot of different directions you can go in order to try and set yourself apart from the rest of the local competition, anything and everything you do is going to be a calculated risk. Whether or not it proves itself to have been a wise decision is simply based on the overall return on your investment of both time and money. That being said, some marketing campaigns are much lower risk than others. Whoever said that experience was the best teacher was a complete imbecile. I would much rather learn from studying my competition and seeing what they did wrong in order to avoid making the same mistakes. There’s an old cliché that says keep your friends close and your enemies even closer. By this I mean that your competitors can teach you a lot.
Get on a search engine and look for St. Louis T-shirt printing and see who is on the top of the landing page. They are not there by accident. There is a reason that you’re seeing them. When you think of all the St. Louis embroidery companies that are in the city, you can understand how difficult it is to be within the top 10 results. If it was easy, everybody would be there.
I have trained lots of salespeople over the last 20 years as well as young entrepreneurs just starting out. I have come to the conclusion that although working hard is certainly part of that equation, there is absolutely no substitute for getting superior direction. There’s an old saying that says, those who fail to plan also plan to fail. This means that before you just spring into action and start running as fast as you can. you should map out a definitive strategy as well as identify your goals.
There are so many different components to building a successful business no matter what industry you’re in. In our line of work, you have to have good balance. It doesn’t matter if you’re writing orders on a daily basis if you can’t fill them. To complicate things, so much of the work that we do is time sensitive. This means you have to be very proficient throughout the production process in order to render a superior product that not only looks great but is delivered on time. After all, it is of no benefit for your custom T-shirts to look fantastic , but do not arrive in time for the customer’s due date. Often times a lot of our customers need their completed items for a sales convention that is out of town and there are things that you can’t control such as shipping. This should all be taken into consideration when the order is placed to leave yourself a bit of a cushion just in case something unforeseen happens. Remember us the next time you’re in the market for digital T-shirt printing, custom embroidery, or conventional screen printing.