Marketing your screen printing company

April 30, 2018

Let’s take a good hard look at the amount of times throughout the soon to be passing year that you’ve considered different ways of marketing in addition to sell opportunities and promoting your St. Louis screen printing company in a way that differentiates and sets itself apart from the rest of the competition. I’ve heard it said by many experts that the typical customers attention span is less than 4 seconds. If you’re not able to capture it by then, they are soon long past your particular message that you are trying to convey. This is one of the reasons that simplicity is often the best approach when trying to influence their perspective buyer. If you’re like most digital T-shirt printing shops, you have a very limited amount of advertising dollars at your disposal so you want to be absolutely sure that you are spending them as wisely as possible in order to get the maximum impact for every single dollar spent.

When trying to navigate through all the different options at your disposal, it helps a great deal to have insight on the different pros and cons that come with each option. When it comes to marketing, anything you choose is going to be a calculated risk as there are certainly no guarantees. That being said, I’ve always been a big fan of low risk and high reward. In other words, some of these different options are going to be a lot riskier than others. One of the best overall values I have ever encountered is as simple as having a great website that is easy to navigate. This might not seem like rocket science, but you’d be amazed how many St. Louis digital T-shirt printing companies missed the boat when it comes to this. It’s very common that someone will find a source that offers them an extremely cheap website investment and it ends up being a big mistake. There’s an old saying that you get what you pay for. This is certainly no exception to that rule. Shopping for a bargain basement value can end up being penny wise and dollar foolish.

Another factor to take into consideration is that the quality of your site is not going to be anywhere near as important compared to the ability for your potential customer to find it. In other words, even if it happens to be an extremely expensive site to develop, if that particular potential buyer cannot find it when he’s doing a relevant search then it is of very little value. There is a good example, let’s say someone does the search for the term custom screen printing St. Louis, who do you see? You don’t necessarily have to be the very first one or two but if you’re not at least on the first page you can almost be assured that your particular custom T-shirt and embroidery company is not the one that’s going to get the call. Only a very small percentage of people ever even bother going to the second page let alone the third.