Integrity and communication in business

What is it that sets one St. Louis T-shirt printing company apart from another? I’ve heard it’s been said that little things mean a lot and this rule is certainly no exception when trying to figure out who you want to put your faith in and work with when it comes to your custom embroidery projects. Let’s just give our competitors the benefit of the doubt that they are going to be able to cater to a simple one or two color logo. Pretty much anybody can do that, but we take great pride in being able to take on the jobs that other St. Louis embroidery companies tend to shy away from. Many of the projects that we cater to are literally very complex pieces of artwork. There are a lot of things to consider when choosing a t-shirt company.

We follow a strict procedure right from the start to make absolutely sure that everything is going to be processed correctly and there is no miscommunication. The very first thing we do after we receive your free quote request is call you. This is because we have learned from experience that there is no substitute for audible conversation. E-mails as well as text messages certainly do have their place, especially when it comes to keeping an accurate record of whatever was discussed and eventually agreed upon. However, it doesn’t necessarily lend itself to gaining valuable insight on your project as well as any challenges that you may be facing such as an extra quick turnaround time or limited amount of funds to work with. The more information that you are able to convey to us literally increases the chances of our screen printing company coming up with reasonable solutions to any challenges that you may be facing in order to work out a scenario where you’re going to be just as grateful to have worked with us as we will be appreciative having have been able to provide you with what you needed. This is just what we would consider to be good business.

We live and die with the repeat order along with the awesome referrals that our satisfied clientele gives us once the job is finished and delivered on time. The only thing that we would ask of you is that once the job has run its course and you were happy with the service that we provided, that you would get on Google and write us a good review. It’s amazing how many people tend to find us after doing a relevant search on the Internet. Once they happen to stumble upon our site they often take the time to read this type of thing and form an opinion of whether they can trust us or not as well as trying to navigate which one of the many St. Louis T-shirt printing companies they would like to work with.

We recently started catering to digital applications as well. This certainly gives us the equipment that we need to be able to not only take on large orders such as 500 pieces or more, but also be able to cater to as low as 12 items at a time. Please give us a call when you need custom T-shirts.

Posted in Sunburt Logo Posts | Leave a comment

Selling T-Shirts To Earn A Living

I remember being a young kid and thinking to myself that I had it all figured out. I was the kid that you went to high school that seemed to know everyone and everyone knew me. It took me an extra 5 minute. or so to go from one class to another simply because I had so many people to say hello to. Life was so simple back then. The two most important things in my life at that time were wrestling and then girls. Once in a while we would be at a tournament and I would be fortunate enough to earn a date with one of the other teams cheerleaders which would enable me to enjoy both the wrestling and the girl. Life was so simple back then. It seemed like it would never end, but then it did. All of a sudden I was out in the real world where I didn’t know anybody and nobody had ever heard of me either. I got married two years after graduating and then had a daughter approximately 2 years after that. Therefore, with what seemed to be the weight of the world on my shoulders, I knew that I had to figure it out quickly. I think this is the main reason that I have such a heart for wanting to work with young people and especially college students. They have all these great ideas as well as share huge potential. They also seem to have what appears to be an endless amount of energy. There is an old saying that reads youth is wasted on the young. If I only knew then what I know now, life could have been a whole lot easier.

In spite of all these great attributes, these young kids seem to share a few similarities. They are all lacking direction and they are normally lacking financial resources to work with. Most of them tend to appreciate as well as welcome any help that someone is willing to give them. Effort is very admirable, but it doesn’t pay the bills. You can be running as fast as you possibly can, but if you’re running west when you should be going east, you’re going the wrong direction. If you are thinking about starting some kind of fundraiser you first need to figure out what it is that you want to sell.. I would suggest that you entertain the possibility of selling custom T-shirts. Unlike pizzas or Girl Scout cookies, digital T-shirt printing is not perishable. Therefore, if you don’t happen to sell them all by the date of your event, you could always sell them later. We have been known to act as a partial sponsor when it comes to helping kids launch a fund raising campaign. We are well aware of the fact that it’s not easy, but we’ve been in this industry long enough to recognize what is going to be effective and what isn’t and we can allocate those strategies accordingly.

We are a St. Louis screen printing company who also caters to the needs of our customers when they happen to be looking for a dependable St. Louis embroidery company as well. We have been in the silk screening business for a long time. Why don’t you give us a call and talk to one of our representatives about your custom t-shirts? Then be as honest as you can and let us know as much as you possibly can about yourself and what you’re trying to accomplish. Then we can try to come up with a realistic plan of action that will not only offset any budget restrictions that you might be working with, but will also allow us to work together for years to come.

Posted in Sunburt Logo Posts | Leave a comment

The Key to Having a Great Looking T-Shirt

Every St. Louis screen printing and digital T-shirt manufacturer, as well as custom embroidery company, share a few common denominators and that starts with starting out with good clean artwork that is not only well put together, but is color separated and created using 300 dots per inch established in the size they want it to appear on the apparel. We could be the best St. Louis screen printing company out there and use the very finest state-of-the-art machinery out there, but the completed product is never going to be any better than the artwork that it originated from. The reason I mention that fact is that it needs to be created somewhat close to size of how you want it to appear. If you take something small and you blow it up substantially, it will start to break up and distort. Most of the people out there are clueless when it comes to what is usable. Many people ask us to use a business card and say just take it off of that. However, that just simply is not going to work. Not all artwork is created equal. There are a lot of different ways that we can figure out that the artwork is going to lend itself to a superior finished tee shirt or not well before we ever put it on the press and start the production process. Normally the more colors that an image is composed of, the more things can go wrong and the more complicated the application. This also will obviously play a role in pricing. The most simple of custom T-shirt designs are going to be a one color application on a light-colored background. The two most important components when trying to determine how to bid a job are the amount of colors that the logo will consist of and also the amount of T-shirts that it is being applied to. This is because the very nature of screen printing mandates that you have the same exact setup for one unit as you do 200 of them at a time. The exact same amount of cleanup is also required after the job was completed.

If the image is cleaned and ready to go right from the start then that is going to save a lot of time. On the other hand, if it needs to be redrawn and re-created then it can run into quite a lot of money depending on the image itself. Most of the time artists charge by the hour and the price can range anywhere from $50-$100 per hour so it is best to be very clear and concise when conveying direction to the individual who’s going to be working on it in order that he can get it right the first time and not have to go back repeatedly and make different revisions. We have a proven system that we have developed over the years in order to make sure that everything is not only spelled correctly and laid out perfectly according to the way you like it well before we ever put it into the production schedule.

We also have the best equipment that modern technology can currently offer. We are a St. Louis digital T-shirt printing company who also can cater to all your custom embroidery requirements. Please give us a call when choosing a t-shirt company.

Posted in Sunburt Logo Posts | Leave a comment

Establishing a quality embroidery company

The first thing you need to understand when starting the process of establishing a terrific piece of custom embroidery is that the machine that you are using is never going to be any better than the individual who created the software that tells it how to apply it. Although many pieces of artwork are similar, they are all at the same time going to be unique unto themselves.

This type of equipment has come leaps and bounds over the last 10 to 15 years. The needle is moving faster than you can see it and able to apply well over 300 stitches per minute. It is also capable of making color changes on the fly where you don’t have to manually change over the thread. They also have automatic trimmers which can significantly increase your output and cut the production time in almost half of what it used to take. One of the most important factors that we take into consideration when putting together a quote is quantity. This is because you have the same exact set up to produce one item as you would 50. We are extremely good at what we do and the more efficient we are at what it is that we do, the more competitive price we can come up with and we will not only benefit, but the end user will also come out ahead. Think of digitizing as a GPS that tells the needle where to go and how to get to its destination efficiently. It can also avoid problems such as taking inefficient routes to get to the custom logos final destination in the quickest time possible. Although you can take a lot of different side streets and they will all eventually get you to where you’re going, you normally would prefer to take the highway because it’s going to be a lot faster.

An accomplished digitizer will take into consideration every aspect of the image and figure out what is going to be the most efficient way for the machine to stitch the image. He or she will also try to take in to consideration what type of material or substrate the embroidery is going to be applied to. Different types of fabric push and pull and stretch at different rates which can significantly complicate the application process and play a large role in the quality of the completed product. Sometimes customers request their company logo on caps which are round in shape. This means that the design is going to have to be sewn on a radius which will be a completely different type of application then applying it to something that is flat like a T-shirt. An image that is created to work on a round garment will almost always work on a flat item but not the other way around. If the digitizer knows that you might consider the possibility of doing caps later on down the line, he can create the software where it will work on either one and you won’t have to incur the expense of making another tape later on down the line.

We have always taken the approach of providing our clientele with a digital sample as well as a completed sew out of their logo before we ever go to put it on any product. This extra step obviously takes more time, but it helps to make sure that everything is going to be perfect. We are a St. Louis screen printing company who would like to take care of all your custom T-shirt requirements. We also have the finest equipment that the T-shirt printing industry currently has available such as being able to cater to digital and inkjet applications. We would ask that in the event that you do not want to work together, you would at least try to use a local St. Louis t-shirt company in order to keep the money local where it recirculates throughout our city.

Posted in Sunburt Logo Posts | Leave a comment

Choosing a competent screen printer and embroiderer

We are not considered to be the best St. Louis screen printing company for nothing. It has taken many years of hard work and dedication to our craft to establish a stellar reputation. On the other hand, it only takes a few bad jobs to tarnish it. Pretty much any St. Louis embroidery company can handle a simple one or two color application. However, many of our competitors turn away a lot of the jobs that we take on. We are not intimidated by the complex job. In fact, we actually look forward to taking on a challenge. So many of the everyday applications are simple and others are very complicated pieces of artwork. We take a lot of pride in being able to turn out a difficult project with excellence. Many times we’ll provide an extra item just for ourselves in order that we can hang it on our wall and display it.

I’m going to give you what I hope is some helpful advice for the next time you’re in the market for some digital T-shirt printing, as well as custom screen printing. The very most important part of the equation is starting out with a good clean piece of artwork. No matter how well we do our job we are never any better than the artwork from which it came. If the image is compromised, the finished product will not look good either. The ideal scenario would be for the image to be created with 300 dots per square inch in the exact size that you would want it to appear on the finished product. Keep in mind that if you take something that is extremely small like a business card and you blow it up 10 times the original size is going to appear to be very grainy and distorted.

Another thing you should take into consideration is the time sensitivity of when you need your product completed. Normal turnaround time is two weeks. That being said, we have been known to jump through hoops and get things completed in a fraction of that time, but it all depends on our current workload which can change from one week to another. Also keep in mind that our online catalog has over 10,000 different items and it is impossible to stock every item in every size and color. Therefore, we recommend you allow approximately 3 days for your blank apparel to even arrive at our production facility. We also want to have time to submit a virtual example of what your custom T-shirt is going to look like before we ever start the production process. It doesn’t however, act as a perfect representation of the color ink that is going to be used, but it does make sure that everything is going to be laid out the way you prefer it to be as well as spelled correctly. Every smart phone as well as computer monitor is going to be calibrated a little differently from another therefore it is not going to be a total accurate color match.

You are however welcome to come by our production facility and check the ink before we start the screen printing or embroidery process. This is one of the advantages of dealing with a St. Louis digital T-shirt printing company instead of one that is out of town.

Posted in Sunburt Logo Posts | Leave a comment

We Love Referrals and Repeat Business

The key to any successful St. Louis screen printing company is to keep the customer coming back for more. We keep good records of where our sales come from and how people find. Through this, we discovered that a very large percentage of our overall business comes from the repeat customers. It is 10 times easier to deal with someone that you have dealt with before and have a history with than someone that doesn’t know you. When you go into a sales interview with someone brand new that you have never dealt with before, you not only have to sell them on your pricing as well as a good product but more importantly you have to sell them on yourself. With the repeat customer, this is already been established long ago. They are already very confident in your ability to deliver quality digital T-shirt printing on time. Much of the time they’re calling you on the phone and they just simply say something to the effect of just screen printing more of the same T-shirts that you made for us last year. We normally keep the films archived and can pull them and reuse them on future orders.

Unlike many of the other St. Louis embroidery companies, we normally like to have a completed sew out on hand that we can pull when it comes time for the reorder so that we can match the threat color. Custom embroidery is all done by computer and the first thing that needs to take place is that the image needs to be given to our digitizer that creates the software that tells the computer how to sew it. An excellent digitizer has the ability to create the illusion of depth by using different types of stitches and placing them in different directions where it gives the illusion that it is three dimensional even though it is applied to a flat piece of material. Hats are different because they need to be sewn on a radius. What works on flat items such as jackets doesn’t always work on a finished cap. However, if we know that you might be considering doing some hats in the future, we will often be able to create that software where it will work on both. This will allow you to avoid having to create a different tape later on down the line. You can reuse this for many years to come as long as the image does not change in any way, shape or size. This tends to lend itself to our customers coming back years after the initial sale.

The overwhelming majority of our new customers find us by getting on their computer and doing a relevant search such as St. Louis T-shirt printing company. We are normally somewhere on the first page. They then click on us and that takes them directly to our website. Sometimes they will fill out the free quote request and other times they will actually give us a call. Unlike many of our local competitors, we actually answer our phones. Please give us a chance the next time you are in the market for some custom embroidery and we will prove to you why we get so many people coming back for more.

Posted in Sunburt Logo Posts | Leave a comment

Finding a Good Screen Printer and Embroiderer

What does it take to be a successful St. Louis screen printing company? Although there are no guarantees in business and there’s a lot of different directions you can go in order to try and set yourself apart from the rest of the local competition, anything and everything you do is going to be a calculated risk. Whether or not it proves itself to have been a wise decision is simply based on the overall return on your investment of both time and money. That being said, some marketing campaigns are much lower risk than others. Whoever said that experience was the best teacher was a complete imbecile. I would much rather learn from studying my competition and seeing what they did wrong in order to avoid making the same mistakes. There’s an old cliché that says keep your friends close and your enemies even closer. By this I mean that your competitors can teach you a lot.

Get on a search engine and look for St. Louis T-shirt printing and see who is on the top of the landing page. They are not there by accident. There is a reason that you’re seeing them. When you think of all the St. Louis embroidery companies that are in the city, you can understand how difficult it is to be within the top 10 results. If it was easy, everybody would be there.

I have trained lots of salespeople over the last 20 years as well as young entrepreneurs just starting out. I have come to the conclusion that although working hard is certainly part of that equation, there is absolutely no substitute for getting superior direction. There’s an old saying that says, those who fail to plan also plan to fail. This means that before you just spring into action and start running as fast as you can. you should map out a definitive strategy as well as identify your goals.

There are so many different components to building a successful business no matter what industry you’re in. In our line of work, you have to have good balance. It doesn’t matter if you’re writing orders on a daily basis if you can’t fill them. To complicate things, so much of the work that we do is time sensitive. This means you have to be very proficient throughout the production process in order to render a superior product that not only looks great but is delivered on time. After all, it is of no benefit for your custom T-shirts to look fantastic , but do not arrive in time for the customer’s due date. Often times a lot of our customers need their completed items for a sales convention that is out of town and there are things that you can’t control such as shipping. This should all be taken into consideration when the order is placed to leave yourself a bit of a cushion just in case something unforeseen happens. Remember us the next time you’re in the market for digital T-shirt printing, custom embroidery, or conventional screen printing.

Posted in Sunburt Logo Posts | Leave a comment

Making a Sales Call

The anatomy of a sale consists of two parts. The most challenging piece of the puzzle is trying to seek out someone who needs whatever it is that you are trying to sell them at that particular moment in time. Here is a good example, let’s say you’re that you are a car salesman. You could be running the strongest deal in town, but if they’re not currently in the market for an automobile then it doesn’t matter what you have to say, they’re probably not going to purchase one from you at that particular moment. Maybe if you’re lucky, they will happen to remember you later on down the line when they eventually are, but until then, it’s simply not going to happen.

The other key component to this two-part equation is referred to as the closing. This simply means that they are convinced that by using you they are going to get the best overall value that they possibly can. When I first started this St. Louis screen printing company, I used to walk down the street and go door to door introducing myself. I would say something like my name is Mike Fadem and I own a company called Sunburst logo LLC. Although I realize that you’re probably not in the market for any custom embroidery at this particular moment but the next time that you are looking for a St. Louis T-shirt printing company, I would like to have a chance to at least bid on it. I understand that if I cannot give you a significantly better offer than you’re accustomed to receiving then there really would not be any good reason for you to make a change. Therefore, once we can identify what your requirements are I will be able to try and come up with a scenario where you are as comfortable using us as we are providing your digital T-shirt printing for you. We live and die on the repeat orders as well as the great referrals and we are confident that if we can impress you this first time around than the repeat orders along with the good referrals will simply take care of themselves.

We are a local St. Louis T-shirt printing company. Unlike a lot of our competition who are located out of town, we can often deliver your finished product after it has been completed which saves time as well as shipping charges. In many situations we can provide you with a physical sample of your completed product before we ever actually complete it. An out of state manufacturer cannot provide this. The best they can do is give you a virtual example which is definitely better than nothing, but it is not an accurate representation of color. The computer monitor is calibrated differently and depending on what type of camera you are using as well as the lighting in the room is going to have an effect on what you are actually viewing. Once you go to open up the box it is way too late to make any changes.

Posted in Sunburt Logo Posts | Leave a comment

Maintenance for Heat Press

Becoming a leader in the St. Louis T-shirt printing and custom embroidery company that has set the standard in the screen printing industry didn’t happen overnight. Although this is not considered to be rocket science, there is a lot more to it than just owning a lot of fancy equipment. A lot of this just comes from years of experience of standing behind a press and embroidery machine. A lot of the techniques that we have learned over time is now obsolete because technology is changing so quickly not only in our industry, but in every sector of our lives.

There is still something to be said for old-school applications like making the most out of your heat transfer machine. It is initially one of the most important assets in your shop if it is used correctly. All these machines work with the same principles, where they apply an image that is usually composed of vinyl or ink with heat with pressure. Some of these older machines need to be re-calibrated from time to time as they tend to get cold spots in order to make sure they are in top working condition. Make sure there are no pieces that are hanging off your machine. If you do happen to find some, then you should replace them immediately. The top of the platens is normally made of rubber and sometimes it can have gouges missing out of it, so make sure that it is also in good shape. It can also become spongy or have cold spots. Make sure that it is well secured. If there is any concern regarding the integrity of this rubber pad, then it should be replaced. They are very easy to install and well worth the extra time and effort involved. This will help to ensure that you have adequate pressure that is evenly distributed throughout the heating element.

The next thing you should do is inspect the electrical components in the machine in order to make sure they are working properly. Look at the connections between the wall outlet and the control panel and make sure everything is well secured. If any of the wires appear to be frayed or cracked, replace them so that you don’t have a short later on. You should probably also examine the cord that plugs into the wall.

Next check the heating element to make sure that it is keeping a consistent temperature and is giving you an accurate heat output. Test different areas because sometimes they can have cold spots and you can be cooler on one end of the platens than the other. Purchase temperature strips that are fairly inexpensive and can probably be found at your local equipment dealer. I would recommend placing at least four of these strips on each corner of the machine as well as the middle. These strips are normally white and darkens with any change of temperature. Look and see that they are all the same color in order to make sure all parts of the machine are calibrated equally. I hope these tips will prove themselves helpful.

We are a St. Louis screen printing company that specializes in custom embroidery as well as digital T-shirt printing.

Posted in Sunburt Logo Posts | Leave a comment

Establishing A Small Business

I have often heard people say that the folks in management don’t know what they’re doing. This often seems to come from employees who claim to have all the answers. My response to them is this: “Go out and start your own business. It’s easy. Since you seem to have all the right strategies in place, you should be an overnight success.” Of course I’m being facetious when I say that. They often tell me that they’re going to take me up on that suggestion, but in a year or two later, they’re still at the same workplace doing the same exact job that they were years prior. The point that I’m trying to make is that it is not easy to establish or even maintain any type of business at all. More than not it takes years to establish a good name for yourself as well as a good sound game plan of good direction. Just having a good plan is not good enough. I would equate that with someone who needs to lose weight and joins a gym. Just by joining the gym doesn’t get the job done. You have to be dedicated and follow a regimented protocol that requires you to put in your hard work on a daily basis in order to achieve your goals.

The same principles apply when being in business for yourself. It doesn’t matter that you have a good plan. You have to put in the hard work. There’s an old saying that it is much more beneficial to work smarter than it is harder. Please don’t take this the wrong way. I am not trying to say that you should not put in your best effort, but I’m just saying that there is no substitute for having a good plan and following it. A good example of this would be that you’re trying to get someplace by running as fast and as hard as you possibly can but if you’re running east when you should be running west, you’re just simply going the wrong direction.

We believe that marketing, as well as sales, are the two most important components towards establishing a St. Louis screen printing and embroidery company. You can learn a heck of a lot just by looking at your competitors. What are they doing that you’re not? I’m not suggesting that you study all of St. Louis T-shirt printing companies, but just the successful ones. There’s an old saying that goes something like this, keep your friends close and your enemies closer. This certainly applies to business. I much rather learn from my competitors mistakes than make my own. Some moron once said that experience is always the best teacher. That certainly is not the case when it comes to establishing a successful company.

We have currently expanded our market share by offering different things like digital T-shirt printing as well as custom embroidery. We are very certain that we have the right plan of action in order to help offset any limitations that you might be experiencing such as a limited budget or a very short turnaround time.

Posted in Sunburt Logo Posts | Leave a comment