Reminiscing about the “Good Old Days”

March 24, 2018

I can remember when I was just a boy and all I wanted to do was get older and now that I am in my late 50s, all I want to do is try and stay younger. Sometimes I like to entertain the thought of going back and trying to imagine how things would be different if we had the opportunity to do it all over again and then I eventually come to my senses and realize that there is no time like the present.

Never before in the history of mankind has there been any greater advantages than there is today. This not only holds true for your average person but even more so when it comes to running a successful St. Louis screen printing and embroidery company. By taking advantage of modern technology, it is fun to think of how I can apply it to custom T-shirts and apparel decoration. It’s a lot easier to make money than it used to be with all these new and different ways to generate income it’s important that we as entrepreneurs are able to tap into the many abundant ways to promote ourselves. One of the first steps towards doing this is to be able to identify not only what we are selling, but also who we are trying to reach. Most St. Louis embroidery companies are not doing this. This puts them at an extreme disadvantage right from the start. So let’s take a look at what it takes to better make the most of these opportunities.

One of the most valuable lessons I learned early on is that you can be a very fast digital t-shirt company out there but nobody is buying what you’re selling and you are quickly going to find yourself behind the eight ball and potentially, even out of business. Although there are are a lot of different components involved, there is nothing more important than the ability to convince a potential buyer that you are going to be the best choice when it comes to giving them the strongest overall value. Every business owner regardless of what it is they offer is well aware of the fact that there is always someone willing to do it for less. It has always been my opinion that any fool can give it away but it takes a salesman to sell it. Therefore, it’s to one’s advantage to be able to actually speak with your potential buyer face to face if at all possible. I realize that that is very rare and almost unheard of these days, but it really can make a great difference when it comes to influencing and making an impression on that person in order to win their confidence. At first glance this seems to be impossible. You’re probably asking yourself how can I possibly be living in one city and communicate face to face with someone who lives out of town ? The answer to this is easy. You need to remind yourself that we are living in the digital age where you don’t have to physically be there. That person could be on your computer monitor within seconds.