Well let’s pick up where we left off. If memory serves me correctly, we touched on the fact that you’re going to have a limited amount of resources with which to work when first launching this campaign and I recommended being very discriminating regarding choosing your battles. How would these limited resources be best served?
Before you go out and spend a fortune on brand new custom embroidery equipment, I think your interest would be best served by making sure that you’re going to be able to sell it. The point I’m making here is that you can be the best equipped St Louis t-shirt printing company in the entire city, but if you’re not going to be able to sell it, you’re not going to be able to meet that monthly overhead that coincides with that new equipment.
I’ve always been of the opinion that regardless of how well you can do whatever type of business you happen to choose, nothing good is going to happen without the sale first. Although, marketing and sales go together, they are actually quite different from one another. Let’s look at the anatomy of a sale.
In my opinion, the most challenging part of the equation is trying to find a potential customer that happens to be currently in the market for whatever it is you happen to be selling. Example, you could be the very finest St Louis digital t-shirt printing company, but if you don’t have sales, you are pretty much out of business. You cannot pay for your overhead.