What is popular in the headwear industry nowadays? Knit caps and beanies have been and still are popular. Accents of reflective or safety are important add-ons for the knit category. These are a trending category, especially when added to color. Cap fabric also follows retail trends, such as dark denims.
Trucker caps continue to show growth in the industry. These caps are used for outdoor use, different lifestyles, and of course, athletic. Baseball style caps are always in style and popular.
Who is the typical headwear customer? This question can most accurately be answered with a question. That question is “Who isn’t?”. There are so many reasons for a cap. Many employers have their employees wear a cap that has custom embroidery on it as a part of the employees’ uniform. The custom embroidery or custom screen printing on a cap identifies that person with a company, organization, or team. The logo usually has the name of the organization and their logo.
Another reason for a custom embroidered or custom screen printed cap would be for warmth. A knit cap or beanie would supply warmth to the person wearing it. Many employees work outdoors so they need a head covering to keep them warm.
Are you looking for a great looking hat with your company’s logo on it? We have been in business for almost 20 years and we can make that happen. Give us a call if you are in the St. Louis area, then we can discuss the many options to supply you with custom embroidery or custom screen printing on your caps and hats.